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Happy Birthday Twitter,Thanks for the Memories!

Mar 21 2013
@ 10:49 pm
in content marketing, News, Social Advertising, Social Shopper Marketing, Social Shopper Media, Tech & Design
· Leave a Comment »

Screen Shot 2013-03-21 at 5.48.18 PM

I’m a fairly sentimental person. I still have several boxes full of “crap” from my middle school and high school days that I just can’t bear to throw away. Inside are notes from my much  [read more →]

Have You Checked Out Vine?

Jan 30 2013
@ 9:17 pm
in content marketing, Mobile, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 5 Comments »

Liz Mays

App Review Series: This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored posts, but  [read more →]

Twitter Hashtags – Do’s and Don’ts

Oct 23 2012
@ 5:00 pm
in Community, Social Takes, Tech & Stats
· 3 Comments »

hashtag

Twitter Hashtags

We see hashtags and use twitter hashtags all the time, but what is the best hashtag etiquette?

Hashtags on Twitter can be useful tools in helping us to:

* Find Information on specific topics
* Follow  [read more →]

Are You Too Comfortable to Grow? Break out of that Mindset!

Oct 9 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

mindset

Most of us spend our lives trying to “get comfortable and stay comfortable.” We want a roof over our heads, enough food to eat, a decent car to drive, and enough money that we  [read more →]

Now We’re Cooking Social Media…With Gas!

Aug 23 2012
@ 2:42 pm
in Return on Relationship, Social Takes, We Believe
· Leave a Comment »

Last week I had the privilege of speaking about social media to a group of marketing and communications professionals at the Southern Gas Association Marketing and Customer Experience Conference.

I’ve given similar presentations a number of  [read more →]

Q & A: How Can Twitter Parties Help Brands?

Aug 20 2012
@ 2:31 pm
in Events, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 2 Comments »

twitter-bird-white-on-blue

I’ve been a part of Collective Bias’ Social Fabric community for awhile now and have had the privilege of hosting several of their client’s Twitter Parties. A few days ago, I wrote a piece to readers on [read more →]

Shopping Begins Online

Jul 30 2012
@ 2:19 pm
in Community, Events, Experiences
· 1 Comment »

photo 1

More than ever, the shopping process begins online. Average people search Google to find product reviews before ever leaving their home. They go to retail websites, blogs and ask their online friends looking for  [read more →]

Social Media: A Collaborative Effort

Jul 24 2012
@ 5:52 pm
in Experiences, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 3 Comments »

1

Prior to joining Collective Bias as an intern, I had my own mental picture of what social media was. I knew how to use it—clicking “Tweet” is really not that hard—and I was  [read more →]

Why in the World Would Anyone Think Bloggers Should Work for Free?

Jun 25 2012
@ 6:56 pm
in Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 47 Comments »

no-money-1-rs

Try this, call Time Warner and tell them you’d like them to advertise your product on Franklin & Bash, Cooking Light and in People.  Tell them it’s a really great new product and their  [read more →]

Relationship Killers: Four of the WORST Mistakes Brands Make in Social Media

May 10 2012
@ 3:55 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· 3 Comments »

RelationshipKillers

The biggest goal for any brand delving into social media should be to develop quality, productive relationships. That’s the bottom line. However, many brands still “don’t get it,” and consistently make mistakes that are  [read more →]

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