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Ted Rubin

The Content “IS” the Ad

Jun 4 2013
@ 3:31 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

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There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will  [read more →]

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Ted Rubin

Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?

Feb 8 2013
@ 2:13 pm
in content marketing, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 5 Comments »

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The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive  [read more →]

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cbblog

The Importance Of Embracing Return On Relationship: A Best Seller Book Review

@ 5:23 am
in content marketing, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

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Return On Relationship

Reviewed by

Ron Lunde & Dave Henry

Return on Relationship, by Ted Rubin and Kathryn Rose, is not simply a good book, it is simply a good book about an  [read more →]

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Ted Rubin

Social Media… How Do You Measure Success?

Jan 3 2013
@ 10:30 am
in content marketing, Return on Relationship, Shopper Media, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

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This post written jointly by Ted Rubin and Casey Petersen

“Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we  [read more →]

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Ted Rubin

Are You Too Comfortable to Grow? Break out of that Mindset!

Oct 9 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

mindset

Most of us spend our lives trying to “get comfortable and stay comfortable.” We want a roof over our heads, enough food to eat, a decent car to drive, and enough money that we  [read more →]

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Deshaun Artis

Ted Rubin Chats with Todd “Turbo” Watson

Oct 2 2012
@ 3:45 pm
in About Us, Events, Life as a Startup, Our Team, Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

It was just a little under three and half years ago that Collective Bias was formed. Hear about how we got where we are today from the humble beginnings by our very own Ted Rubin as he sits  [read more →]

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Ted Rubin

Are Your Customers Lying to You? How Can You REALLY Tell What They’re Thinking?

@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 2 Comments »

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In John Nosta’s Thinkology blog post, “The Fundamental Marketing Dilemma: Language is a Lie,” he discusses books like Malcom Gladwell’s Blink and Tor Norretranders’s The User Illusion, which explore the ideas of how we perceive things. These authors  [read more →]

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Ted Rubin

Be Good To People and Just Be Nice

Sep 25 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 1 Comment »

random-acts-of-kindness1

I am a big believer that doing good, and just being nice to people, begets good treatment in return (part of that “Return” on Relationship)… for the most part. Therefore there is a return,  [read more →]

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Ted Rubin

Want More from Social? Empower Your Employees as Brand Advocates/Evangelists

Sep 4 2012
@ 2:42 pm
in content marketing, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 1 Comment »

ted post

Brands have it tough these days. Many are trying to make the “social leap,” but are still stuck in the traditional marketing thought process of “controlling the message.” It can be a bit hard  [read more →]

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Ted Rubin

Social Credibility—Your Relationship Insurance Policy… dedicated to #BewbLuv

Aug 29 2012
@ 9:41 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 2 Comments »

Untitled

This quote has taken on some special meaning for me today…

“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need  [read more →]

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