There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of [read more →]
The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive [read more →]
Return On Relationship
Reviewed by
Ron Lunde & Dave Henry
Return on Relationship, by Ted Rubin and Kathryn Rose, is not simply a good book, it is simply a good book about an [read more →]
By: John Andrews and Ted Rubin
Healthy and happy employees are at a competitive advantage. A recent Harvard Business Review article cites studies that show that every dollar spent on Wellness returns $2.71 in benefit. [read more →]
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at [read more →]
Most of us spend our lives trying to “get comfortable and stay comfortable.” We want a roof over our heads, enough food to eat, a decent car to drive, and enough money that we [read more →]
It was just a little under three and half years ago that Collective Bias was formed. Hear about how we got where we are today from the humble beginnings by our very own Ted Rubin as he sits [read more →]
I am a big believer that doing good, and just being nice to people, begets good treatment in return (part of that “Return” on Relationship)… for the most part. Therefore there is a return, [read more →]
Editor’s Note: This post originally appeared on BradLawless.com last week.
Almost every day we have discussions with clients (brands and retailers) at Collective Bias about the best way to measure success in content marketing. [read more →]
The biggest goal for any brand delving into social media should be to develop quality, productive relationships. That’s the bottom line. However, many brands still “don’t get it,” and consistently make mistakes that are [read more →]
LAURA O’STEEN l DIRECTOR, CLIENT SERVICES. Laura comes to CB after 9 years at MARS where she developed a skill-set in Shopper Marketing. Laura has managed relationships for leading accounts including Pfizer, Abbott Nutrition and GlaxoSmithKline, worked at the MARS London, U.K. office on Shopper Marketing Platforms for the London 2012 Olympics, and most recently, Laura was an Account Manager for...
KEVIN BALDWIN l BUSINESS DEVELOPMENT SUPPORT MANAGER. Kevin recently graduated from The University of Tulsa with a Bachelors degree in Marketing. During his time in Tulsa he walked onto the football team as a placekicker and later worked for the team as an Equipment Manager. Kevin has a big passion for sports in general and follows as many different leagues as he can. Kevin loves the outdoors,...
PATRICK GRACE l ACCOUNT SERVICES INTERN. Patrick recently graduated from the University of Arkansas with a Bachelor’s degree in Marketing and a focus in Entrepreneurship. While finishing his senior year, he interned at Tyson Foods aiding in the management of the companies trade budget. He hails from Little Rock, Arkansas and loves the Razorbacks, hunting, camping, his black lab Abby and...
BRETT SOSNIK l ACCOUNT SERVICES INTERN. Brett recently graduated from the University of Michigan with a Bachelors of Arts in Economics. He is a native New Jerseyan but now also a Michigan Man. Brett is a sports fanatic and a social media & technology junkie. His addiction to Twitter has even lead friends to bestow upon him the nickname #Soz. Brett will be joining our New York team as an Account...
admin
cbAdmin
jaythornton
lizlongcrier
Monica
John Andrews
Brad
Courtney Velasquez
Mailena
Jerra Nalley
Ted Rubin
Mel Lockcuff
Sandy Jenney
KateBerg
Alex
Casey
StewartCox
Kathleen
laurenrodkin
Rebecca E. Parsons
tylerbradley
heidiclark
Marc Shalom
jonb
zachjones
Joan Cook
Annette McCormick
cbblog
Isra Hashmi
Brian Carreno
Melissa Garcia
kimj
Chris
Amy Callahan
darielacruz
Lori Pace
brandijeter
Deshaun Artis
kristenbrown
Christy
marytarczynski
kristinwheeler
melissagarcia
aardvark.antiques.ga@gmail.com
yosu.cadilla@gmail.com
cbguest
priscillayagoudaef@hotmail.com
ashantialas@hotmail.com
katherinyovino@hotmail.com
darlenadunkentell@hotmail.com
eunadowdell@hotmail.com
lauraleeserabia@hotmail.com
harmonydabadie@hotmail.com
ameezptj@hotmail.com
mercedestolley@gmail.com
roseannunderhill@yahoo.com
cornell-dumont@gmail.com
tanisha.ellis@gmail.com
russcamacho@mailbolt.com
karolincleveland@yahoo.com
faustino-yoo@yahoo.de
liesddzm@hotmail.com
