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John Andrews

Change is Good

Jun 6 2013
@ 4:39 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

Istock phoeo

In the business world, change brings enormous opportunities for value creation as old business models give new and more efficient ways of doing things, and unless companies are really good at managing change (or have  [read more →]

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Ted Rubin

The Content “IS” the Ad

Jun 4 2013
@ 3:31 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

Screen Shot 2013-06-05 at 3.18.30 PM

There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will  [read more →]

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kristenbrown

3 Tips to Nail Your Consumer Focus Through Online Content

Apr 19 2013
@ 4:11 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

http://www.snapsurveys.com/blog/wp-content/uploads/2012/03/demographics2.jpg

As today’s buyer behaviors and demographics shift, brands must also shift their product/service offerings, marketing strategy and message to hit their target consumer where they spend their time.

According to Brandwatch by Nielsen, Americans are spending  [read more →]

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cbblog

More Sauce?

Apr 4 2013
@ 3:55 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
· 1 Comment »

gyro

By: Stu Todd

In a most unexpected place, I was treated to a most profound business lesson.  It was at a mall diner in St. Louis. My instructor was the waitress, Ashley D. In fact, the  [read more →]

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Mailena

One-Day Conference Offers Brands/Retailers Opp to Learn From Colleagues

Apr 3 2013
@ 8:33 pm
in content marketing, Social Shopper Media, SoFabCon
· Leave a Comment »

By now you’ve heard of our first conference for brands and bloggers, SoFabCon. The conference will be held in Bentonville/Rogers, Ark., May 2-5. In addition to educational opportunities for our bloggers, we are excited  [read more →]

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cbguest

My Last Minute, Office Basketball Parties

Mar 25 2013
@ 4:04 pm
in content marketing, Culture, Events, Social Shopper Media, Uncategorized
· 3 Comments »

9. Watch Party 2

By: Kurt Deininger

When I found out that I was going to be in charge of putting on the Collective Bias office parties for the big basketball tournament this March, I had no idea how I  [read more →]

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Monica

Happy Birthday Twitter,Thanks for the Memories!

Mar 21 2013
@ 10:49 pm
in content marketing, News, Social Advertising, Social Shopper Marketing, Social Shopper Media, Tech & Design
· Leave a Comment »

Screen Shot 2013-03-21 at 5.48.18 PM

I’m a fairly sentimental person. I still have several boxes full of “crap” from my middle school and high school days that I just can’t bear to throw away. Inside are notes from my much  [read more →]

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Sandy Jenney

SXSW 2013 Recap

@ 8:55 pm
in cbSocially, content marketing, Culture, Events, Social Shopper Media, Uncategorized
· 1 Comment »

sxsw-131.jpg

I joined the Collective Bias crew in Austin, TX for the SXSW  Interactive week.

Enter the  ”Jambulance”, which is an old ambulance that was souped up with music, cooling machine and seats inside.  [read more →]

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Casey

SXSW 2013 was the best SXSW yet.

Mar 19 2013
@ 8:05 pm
in content marketing, Culture, Events, Travel, Uncategorized
· Leave a Comment »

sxsw 226

Every year, it’s the same story – “It’s too big!  It’s going downhill!”  And every year I leave more inspired and more connected than the previous year.  Perhaps it’s because at year 4, I’m now  [read more →]

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John Andrews

The Media Insurgency Has Begun. Viva La Revolution!

Mar 15 2013
@ 3:39 pm
in content marketing, Shopper Marketing, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 2 Comments »

Screen Shot 2013-03-14 at 1.57.52 PM

 

I’ve been thinking about Daniel Morgan recently.  Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army.  Having served in the aforementioned  [read more →]

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