In the business world, change brings enormous opportunities for value creation as old business models give new and more efficient ways of doing things, and unless companies are really good at managing change (or have [read more →]
You are browsing the archive for social shopper media.
There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will [read more →]
As today’s buyer behaviors and demographics shift, brands must also shift their product/service offerings, marketing strategy and message to hit their target consumer where they spend their time.
According to Brandwatch by Nielsen, Americans are spending [read more →]
By: Stu Todd
In a most unexpected place, I was treated to a most profound business lesson. It was at a mall diner in St. Louis. My instructor was the waitress, Ashley D. In fact, the [read more →]
By now you’ve heard of our first conference for brands and bloggers, SoFabCon. The conference will be held in Bentonville/Rogers, Ark., May 2-5. In addition to educational opportunities for our bloggers, we are excited [read more →]
By: Kurt Deininger
When I found out that I was going to be in charge of putting on the Collective Bias office parties for the big basketball tournament this March, I had no idea how I [read more →]
I’m a fairly sentimental person. I still have several boxes full of “crap” from my middle school and high school days that I just can’t bear to throw away. Inside are notes from my much [read more →]
Every year, it’s the same story – “It’s too big! It’s going downhill!” And every year I leave more inspired and more connected than the previous year. Perhaps it’s because at year 4, I’m now [read more →]