Tag Archives: social media

Social Media Week NYC Shows Support To The Creators

Article written by Jason Francis 

This week New York City has been the epicenter of Social Media based discussion and conversation. Social Media Week has once again provided an opportunity for businesses to introduce new digital communication  products and services. At the same time they have also been engaging the social community it serves both on and offline. One of the main themes of this year’s various sessions and panels is the valuable,  irreplaceable role that quality content plays in any and all social media business models. They all understand that be it on a major corporate level or as an individual content trumps all.

AOL hosted a group of media professionals to dive into the question “Is Social Killing Storytelling?” As content creators, regardless of the product or service we are tapped to write about, at the core of things we are storytellers. We are asked to create something that will grab the reader’s attention and simultaneously draw them towards a specific idea. As image based communication platforms like Instagram and short form platforms like Twitter grow in scope, businesses are forced to adapt and integrate these new channels.  Social media is seen by many as constant real time conversation which is not ideal for telling stories. This isn’t exactly true. Abigail Cusick of Bravo TV said that while “140 characters alone can’t tell a story…” It can peak interest and be a conduit back to the source site. Heidi Moore from The Guardian added that “While one tweet alone can’t tell a tale, social media is really the cumulative body of posts which can tell a short story as well.”

Major media is using this fact to preview future content usually on Facebook and follow up on this material via Twitter engagement. In the process still giving the people long form classic storytelling. What this tells us as creators is the story still needs to be created and it’s best done without thought or worry to what form it will be delivered in. Create the content then sculpt it to the various platforms as needed. Mashable’s Chief Marketing Officer shared with us that social media has forced all of their writers to improve their headline writer just as a natural reaction to social media. As we know, while the communication methods evolve it’s still and giving the people something worth their time. That will never change

Tweet_Social Media Samurai In a later session, marketing professionals held a debate at the Social Flow offices  to weigh how best to bring this organic content to the people. The question asked was, “Is Paid Ad Content Doomed?” This relates to our brand of  sponsored material as well. The overwhelming view point was that no paid material isn’t doomed to fail but in today’s climate you do not automatically get attention or traffic because you spent money. Many view ads negatively not because they have no interest in the ad but due to the manner it was delivered to them. More so then in the days of TV and radio, we create the social entertainment environment we want to engage in. Facebook, Instagram, Twitter are all based on people we elected to follow. Imagine interrupting a group a friends chatting to sell them a random product. That is what the social media environment is, millions of conversations, so our goal is to not be intrusive but rather compliment the ongoing chatter.

This is similarly applicable for those of us that wish to put out our own material in book form. The publishing world has so many options for the indie writer but it’s the delivery, marketing and promotional moves that will make or break you. It’s less important how you get published then it is to let the public know what it is that has been published and why they need it. This is the heart of the saying “Content is King But Distribution is Queen.”   Nothing you do matters if it is seen by no one. Our content does not exist if no eyes are on it. That is the component that makes us valuable. We not only create but our words have weight because when we speak/write people take notice. Influence is born from that instant social distribution of our content.  We then can deliver material in a variety of ways to better engage our audience. A tried and true method that Buzzfeed is known for are lists. They jokingly mentioned, “The 10 commandments were a list.” People clearly approve of this means of information delivery.

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We get a ton of mixed messages when it comes to how to engage the people but I think that a major take away of Social Media Week is to always remain organic in our content creation. Quality material always finds and attracts its proper audience. That’s what makes it social. If the what we create is relevant then the conversations will never end and they will in turn remain valuable both personally and professionally.

Last Minute Ways to Use Social Media During The Day of Love

Valentine’s day is an old holiday that has been celebrated for centuries, it usually consists  of the traditional card, box of chocolates, jewelry, dinner or other romantic gesture.  Planning ahead is usually best, but what if you forgot to make that reservation to his/her favorite restaurant or the flower shop was wiped clean or it was too late to plan a delivery.  That’s when you need to think outside the box and figure out different ways you can declare your love in a pinch.  This, my friend, is where social media is your best friend.

Declare your love with a blog post.

As the saying goes, everything that goes on the internet lives forever and there’s no going back.  If you think about it, it’s more permanent than a tattoo.  Write a love letter to your Valentine and declare your love to the world!

Make your love a playlist on Spotify!

Remember those mix tapes you gave your boyfriend back in the day.  Make a playlist of all your favorite songs as a couple, songs that make you think of your mate or songs that bring back special memories.

Tweet terms of endearment

Use Twitter to send terms of endearment to your Valentine.  You could take a poem and tweet parts of it throughout the day or tweet out the things you love about your Valentine.

Make a video

Make your Valentine a fun, loving video and post it on YouTube.  You could make it with photos and music using Animoto, lip sync a silly love song, or come up with your own crazy idea.

Bake a sweet treat

Where is an excellent place to find recipes? PINTEREST.  Go to your Valentine’s Pinterest boards and find a delicious dessert she pinned.

How creative can you be this Valentine’s Day?

What’s your Social Resolution?

Every year people make New Year’s resolutions to lose weight, cook more, start working out, go to church and so on, but have you thought about making a New Year’s resolution based off of Social? A social resolution could mean a lot of different things: trying to grow your Twitter following, dedicating time to produce better quality pictures before uploading online or even start using a new social platform.   eMarketer calls 2014 the year of “social acceptance” because more marketers are committing budgets to paid social media advertising.

Some of our employees have come up with their own social resolutions for 2014; maybe some of these will help you come up with your own!

Less quantity, More quality – Planning to prune my platforms and lists of people I follow to make the content I consume more relevant to my needs. - Brad Lawless

I want to continue using social media to help explore and learn while using it to express my own opinions.  I also want to focus on finding what my personal brand would be, and build something that is a representation of me! - Lisa Pruniski

Stay involved more with social media by networking and engaging with followers and friends. I want to be a curator of relationships, not an observer. - Susie Dagastino

I want to continue to expand my voice on all platforms in more ways than just expressing personal feelings and ideas. I want to share things that interest me along with things that are important in the social, tech and digital world.  I also want to continue to find better ways to utilize existing platforms as well as try any new social media platforms that come about. - Brett Sosnik

My resolution is to purge my accounts of connections I no longer truly interact with, whether in real life or only on social. I want refined content streams in my networks. - Spencer Sonaty

I want to Focus on the visual platforms; Instagram and Pinterest as my main social tools and syndicate to Facebook and Twitter, work on my photography by making sure every photo tells a piece of a story and to focus on quality vs. quantity when sharing socially. - Courtney Velasquez

I’ve grown up hearing that it takes 21 days to form a habit, start today and in three weeks your resolution could become a reality!

 

 

Do You have Social Integrity?

How responsible are you when it comes to the social media content you put up on Facebook, Twitter, your blog or any other social channel? There is a abundance of content being uploaded each an every minute–for example 48 hours of YouTube videos, 684,478 updates to Facebook, 3,600 new photos on Instagram and 347 new blog posts according to this infographic below from DOMO.

Every minute of the day

It’s time for greater responsibility on behalf of everyone leveraging social media.

Sure the FTC has rules around bloggers and how they must handle their sponsored content, but that is a small portion of the online content. And most monitoring is self-monitored, as it would take armies of FTC regulators and independent watchdogs to monitor the massive amount of content.

Be honest about your expertise. Today everyone is a social media expert or guru just by naming and claiming the title. WOMMA and other institutions offer accreditation for some of their courses, but how many of the world’s social media experts have ever taken a course? Should there be requirements or the equivalent of a social media “driving test” taken before being able to claim social media expertise?

Use social channels responsibly, not as a rant and rave outlet. Although I have upon occasion used Twitter or a Facebook page to rant and rave about an errant brand that had not giving a satisfactory answer to a problem, I don’t believe that that should be the first place a consumer should go. I’ve seen bloggers rant just because it gives them perceived notoriety and social currency. But shouldn’t there be some sense of integrity and respect for how we handle complaints? Aren’t such rants subject to lawsuits for slander/defamation or the publishing of malicious, threatening statements?

Include links to sources. If you are using a resource for something you’ve written, you should always provide a link the source and state that the source is as part of the copy. Not everyone will click on the link so clearly stating the source with the link over to the complete background just seems to make it crystal clear.

Fact check your facts and figures. The web is full of duplicate information and often the numbers change from site to site. It’s important to check facts and figures from multiple sites and assess the credibility of the source.

Clearly state when something you’ve written is a “personal opinion.” It’s okay to have an opinion. In fact, the web should have more opinions voiced, but if it’s your opinion, it should be made clear that it is your personal thought, not a stated fact.

Give credit where credit is due. All too often content is not credited. Or not credited properly by providing links to the original piece of content. Just yesterday, I found a piece of my content quoted on another site. I wrote that content under my Collective Bias title, yet the site that had quoted my original content called me a “writer.” I’m debating sending an email to them asking them to use my professional title.

The issue will be monitoring the massive amounts of content and it’s a near impossible task. So we as purveyors of content need to self-regulate and make it part of our personal brand building–the foundations of delivering on the concept of transparency and being a trusted resource. And aren’t those two of the most important tenants of social media?

 

App.net Redefines Content Syndication

Way back in the olden times – 2011 – Twitter was more and more being seen as an internet utility, something akin to a personal version of RSS (Really Simple Syndication).  It was almost impossible to find any app that DIDN’T include twitter integration in some fashion.  Our scales were tweeting us.  There was constant innovation in what things could tweet, consume tweets, reuse our streams, and generally make us, our friends, acquaintances, brands, and yes, even things, more connected.

Then something happened at Twitter – they realized there was very little money in being a utility company on the internet.  No one ever paid anything to use RSS, it was the antithesis of everything RSS was – a basic standard to allow anyone or anything to communicate easily with apps, sites and people.  A backbone of communication on the free and open internet.  In order to control the experience and ensure maximum ad potential, Twitter began restricting how developers could use their platform, and over the last two years, have wiped out several entire categories of apps and services that used to proliferate the web and mobile app stores.  Just ask Twitterific, Seesmic, Tweetgrid, or any number of similar apps – the Twitter developer ecosystem had turned hostile.

App.net entered the scene around this time, for pay, promising an ad-free, real-time social feed.  One that would never crush its developer ecosystem.  It has since dropped the fee, and with the help of its developer community, has constantly iterated, changing itself into something very different than Twitter, but something much closer to what many idealists had hoped for from Twitter as a “utility” company.

App.Net Broadcasts

App.net just released its new Broadcasts platform, something I’m personally declaring as the successor to the syndication throne.  If RSS and Twitter made a baby, it would be App.net Broadcasts and it would be better and smarter than either of them could’ve ever been alone.

Broadcasts is about “push” technology.  It’s a service that allows content publishers, brands, bands, you name it, to push messaging and content directly to users.  With a simple “subscribe” button on your page, users can subscribe for updates.  App.net gives a list of useful examples:

  • appBands letting fans know about tickets on sale, album releases, surprise shows, etc.
  • Public safety messages, severe weather, etc.
  • Podcasters letting their audience know when they are recording live, and when new episodes are available
  • Internet publishers who publish on a low-volume, sporadic schedule. For instance internet comics, part-time bloggers, analysts, etc.
  • App developers letting folks know when new versions are released (which may be missed due to new auto-update features)
  • Anyone running a crowd funding or grassroots campaign who needs a real time way to mobilize their supporters
  • Companies running mission critical services that want to let folks know about scheduled or unscheduled downtime
  • Coordinating a large group of people for parties, meet ups, festivals or conferences. Imagine if you had a last minute change of schedule or venue; you’d want to make sure people on their way don’t miss the message.

App.net says that successful broadcasters would post at most 1-2 times per day, or even less.  When you broadcast your message, a push notification is shown to your subscribers.  There are a lot of apps in app stores that exist primarily for this purpose, and App.net could replace the need for those.

How it Works

Broadcasts are not limited to blog posts, events and podcasts – nearly anything can send a push notification.  Dalton Caldwell’s vision is that Broadcast will plug into the internet of things to let you know when nearly anything happens.  “You should be able to get a push for anything that happens on the internet,” said Caldwell in an interview with The Verge.  You can send a link, a photo, GIF or text.

An explanation of what app.net does

Users will find their recent alerts in the Broadcast tab in their app, and can easily search for and find new “Channels” to subscribe to for new content.  The promise of Broadcasts is that you will receive everything you subscribe to, no more and no less.  Publishers can easily create channels to push content to their audiences.  While other networks (Facebook and Twitter) allow you to get notifications for someone you follow, App.net is much more modular.  New York Times, for instance, may not create a Twitter account just for movie reviews, but it’s easily possible for them to create a content Channel for that feed… in fact, it could create a multitude of feeds for every section of its website.

App.net

App.net’s Place in the World

Email is still king for responsiveness – for both online content publishers and e-commerce retailers.  App.net’s Broadcast, however, gives publishers a way to cut through the noise of older channels and have real-time communication with their audience.

According to Caldwell, Broadcast isn’t a revolutionary idea, but it is a revolutionary implementation.  If you take capabilities of RSS for syndication, and combine it with Twitter’s idea – that following someone is just as simple as pushing a button.  Push services aren’t new, Boxcar’s app, years ago, was allowing people to combine notifications from social signals.  However, App.net’s open architecture, the ability to plug-in with existing sources, and a founder who is willing to actually build a “utility” company makes this an incredibly attractive bandwagon to jump on early.  With a Hootsuite plugin already available, they are serious about making Broadcasts even easier to use than RSS ever was.

App.net is a Freemium Service. Broadcasts is free, according to their company blog post, but they will charge for analytics in the future.

 

Refresh Your “Pocket-Sized Digital Briefing Document”

Shortly after waking every day, I check the calendar on my phone or tablet. Collective Bias typically decorates my day with a rainbow patchwork of double and triple-booked time slots. Simply attending all these meetings is hard enough; keeping track of everyone in the meetings (CB folk and our many advertisers and agency partners) is almost impossible.

While reading Mashable over the Thanksgiving break, I discovered Refresh, an app that promises to “deliver an instant dossier straight to your iPhone about the people you know, the people you meet, and the people that you run into during the course of your life.”

A sucker for a shiny new app that promises to make my life easier and more efficient, I immediately visited the iTunes app store. (No Android version exists yet, but Refresh says that it’s on the way soon.)

After the download, Refresh asked me to connect every major social account I own. The app can currently access:

  • iPhone calendars
  • LinkedIn
  • Facebook
  • Twitter
  • Google Mail
  • Google+
  • Angellist
  • Evernote
  • Foursquare
  • Link Exchange
  • Yahoo!
  • iCloud

 

refresh 3

I disabused myself of the notion of privacy in our online world long ago, but I balked at the amount of access Refresh wanted to my online accounts. My curiosity got the better of me, however,  I had everything authenticated within minutes. (I told you I couldn’t resist a shiny opportunity to test a new app/toy.)

Refresh connects the dots between all the public information shared by my contacts and the private information they’ve authorized me to see across their social sphere. About 30 minutes before each meeting scheduled on my calendar, I get a notification that the dossiers for each attendee have been updated and are ready for my review.

This at-a-touch collection of important facts about my contacts is fun to review for friends and coworkers, but it will become invaluable the next time I’m meeting a new client for the first time (or revisiting an existing client I haven’t seen in a few weeks or months).

Here’s what my own profile looks like in the app.

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When Twitter and Facebook became popular, we all marveled at how they helped us stay in touch with people we hadn’t seen for years. Seeing pictures of my cousins’ kids helped me to feel connected to them in between our yearly visits at Thanksgiving and Christmas. The networks also helped me get to know someone before I ever met them IRL. Before we knew it, though, Twitter and Facebook became too cluttered and lost their ability to facilitate intimate connections.

Refresh doesn’t create intimacy, but it does cut through the static created by our over-messaged, always-on, keeping-it-all-updated-gives-me-a-headache social profiles. I welcome some much needed clarity in my social connections and very much hope that it can deliver on its promise to use “the world’s information to deliver personalized insights to bring people closer together.”

 

 

Networking After the Fact

Shopping For A Future Job Requires Content Creation and Networking Now

I’m stunned and amazed time after time by the calls, emails and notes I get from past co-workers asking for references–sometimes reaching back as far as 20 years ago. Recently someone who I’ve never worked with even asked me for a reference. Sadly so much time has passed I often barely remember who they were, let alone what it was like working with them.

I find the people I remember fall into one of two buckets: really talented people are in bucket 1 and bucket 2 is filled with the people who made themselves memorable by either pulling some amazingly stupid stunts or were just plain unmotivated and made the same mistakes over and over again. Otherwise everyone else falls into the middle bucket of co-workers who didn’t make an impact one way or another. Obviously bucket 1 is the bucket to be in as people in that bucket are the go-to bucket when I have a job opening or when I’m asked if I know of anybody for a particular job.

So don’t fall into the trap of starting to network when you lose your job. Today everyone needs to be networking and making connections on a daily basis. You are basically screwed if you start once you need a job.

Make yourself memorable at your current job.

This means putting in the time, helping others even if it isn’t your job, mentoring someone, checking in before you leave to see if there is someone who needs help, always anticipating what lies ahead and/or having ideas. In other words, don’t just do the job handed to you, but go above and beyond the call of duty–that will make you memorable. Be a doer. Be the happy person who solves problems, not the complainer. You can also make yourself memorable by being a great communicator and team player. And of course, treat every assignment as if it’s going in front of the CEO or the Board. Make sure to be thorough and cover all the bases.

Be social

Social media has given us all many ways to network and make connections. I’ve met many people this way. With so many channels to choose from, it’s easy to share your opinions and thoughts in your area of expertise.

Go to events

Go to industry events even if you don’t feel like it. Work on your networking skills by forcing yourself to go. Challenge yourself to walk up to strangers and start conversations. All of us are not out-going, charismatic people who can instantly light up the room and get people talking and you don’t have to be. You just have to be open to putting yourself out there, be yourself and start talking.

Create thought leadership

Start a blog and write thoughtful pieces about your industry, current events and new innovations. Most employers today will do a search online before hiring you. Make sure they can find links to you that go beyond your LinkedIn page. One of my favorite recommendations is to create an About.me page so everything is housed in one link.

Return and answer every call or email

I’m not perfect at this, but I do try and answer every email, notification and phone call. Even if it’s just to say we just don’t have a need at the time. It’s not as time-consuming as you think and it is part of building your reputation. I met with someone who I may never do business with, but he continues to introduce me to other women in the same space and occasionally sends me a white paper or link to an article.  When the time comes and I require the services of a company like his, he will be the first person I call.

Ask for reciprocal references.

If someone asks you for a reference, which happens a lot on LinkedIn, ask them to reciprocate so the references are there when you need them in the future.

Whatever you do, don’t wait till the need arises. You need to be laying the groundwork today for what the future holds. 

Rocking Social Media Across the Organization

The Musical Instrument Museum (MIM) in Phoenix, Arizona features musical instruments and performance videos from every country in the world.  The collection shows that we all innovate and learn from each other to create music – the universal language.  One of the key themes of the “Women Who Rock in Social Media and Marketing” panel during the Network of Executive Women (NEW) Phoenix Regional Event held at the museum was that we can all listen and learn from each other when it comes to success in social.

Cathy Chess of Apollo Consulting moderated the lively panel discussion with myself, representing Collective Bias; Sharon Hart, Vice President Information Systems, PetSmart; Susan Mudd Powell, VP Retail Marketing Execution for the Safeway Phoenix Division; and Karen Werner, Media Consultant at MIM.  Together we participated in a discussion with these and 100 other leaders in the Phoenix CPG and Retail Community about the use of social media in our personal and professional lives.

Sharon talked about how PetSmart uses Social Media to build relationships with employees and candidates and her personal commitment to going paperless and how that has inspired others to do the same.

Susan, who recently celebrated her 40th anniversary with Safeway, shared how Safeway uses social media to engage shoppers with the Just for U personalized savings and mobile app and how she personally leverages social media to keep up with her grandchildren.

Karen shared how MIM uses social media to engage with visitors and encouraged them to share their experiences at the museum.  I can attest to the excitement of reliving memories of my first concert, Pat Benatar, as I walked through the “Women Who Rock: Vision, Passion and Power” Special Exhibit created by the Rock and Roll Hall of Fame in Cleveland which features 70 female artists ranging from Billie Holiday to Lady Gaga.

The 2 ½ year old museum reminds me of other brands I admire (Barefoot Wine, PopChips, and Evolution of Smooth) who, like millennials, are true digital natives  – never having had to transition from “traditional media.”  They built their brands by building relationships starting with employees and early customers and then radiating outward, facilitated by word of mouth at scale via social platforms.

For mainstream retail and CPG, the adoption of social media has been slower – but just as important to remain competitive in today’s landscape.  Social Media functions as a relationship facilitation and collaboration tool across all functions of an organization. As IBM reminds us, businesses move from liking to leading when they look beyond social media to see how social technologies drive real business value.

Consumable Content – INFOGRAPHIC

The average attention span of a human has been diminishing over the last decade to the point where a presenter is more likely to keep a goldfish’s interest. Commercials have less than 10 seconds to catch a viewer’s attention. Newspapers and magazines are lucky if you read beyond the headline. Words get lost on websites, too, so grabbing and retaining the vested interest of your reader is key. Consumable content is key.

Most Americans spend in between 6 and 8 seconds on a site. This coincides with a study that (generously) notes the average attention span is 8 seconds, which drops every year, according to Attention Span Statistics. Under 50% of people read less than 111 words on a website. That means you’ve probably already stopped reading this post. Seriously, congratulations if you’ve made it this far and I have managed to keep you interested with my eloquent and captivating writing style. Thanks for sticking around, Mom. I digress. Now that almost everyone has left, let’s skip down to this infographic- if you haven’t already- that’s where the real meat of the article is.

 

Social Media… How Do You Measure Success?

Written by Ted Rubin

This post written jointly by Ted Rubin and Casey Petersen

“Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we like to use the term “Conditions of Satisfaction.” Far too often, companies start a campaign simply with the goal of having a “social” campaign, because that’s something they feel like they need to do or have been pitched by an agency. Most Social Marketing “experts” flock to those kinds of clients, and then pick some random metric as success.

In our world of coordinated creation of social media stories at Collective Bias, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And we believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.
 #cbias, social content marketing, social marketing, social media marketing, ROR, Return on Relationship, Collective bias, @Tedrubin, content marketing, shopper media, social media

With Cost Mitigation, we look at success as generating more impressions than traditional media, for the same spend, or generating the same impressions for significantly less money.  It’s purely a CPM play. This is great for consumer packaged goods brands who have a large marketing budget, and view social as simply one part of their communication plan.

 Tying Sales Increases to social is a bit trickier, since there’s almost no way to connect a register transaction at a retailer to a reader of a blog, a Facebook Fan, or to a Twitter follower. Sometimes, you can find a correlation in the amount of content produced per day, and the sales per day… but it varies wildly by product and shopping habits in a category. So understanding the brand and retailer, and the path-to-purchase, is very important and something we focus on when connecting shoppers with the brands and retailers they use in their daily lives to drive content and conversations. Coupons can also be a good tactic to tie some real-world transactions back to online influence via social when used appropriately and to better understand your audience.

Our preferred method of defining ROI is around annualized customer value. Typically a shopper who regularly absorbs content that references a brand in one manner or another… or a Facebook fan, Twitter follower, or particularly an email subscriber, for instance, is a more valuable customer than a non-fan/follower/subscriber. They may spend more (average order value) and visit more often and make more purchases (frequency of purchase), or remain loyal customer for a longer period of time (lifetime value of a customer). Very similar to legacy Loyalty Program metrics. Finding that average value isn’t all that difficult, and can give you a KPI for the campaign – readers of blog posts, new Facebook Fans, Twitter followers, or new email subscribers, that is tied to real-world value.

 As far as measurement tools – there are a lot of interesting things out there. Ultimately, the best tool for “social” measurement is going to be able to quantify and track true influence… in other words, if you post about the new retina Macbook, do I value your opinion enough to make a decision based on that. Those tools don’t really exist yet.
#cbias, social content marketing, social marketing, social media marketing, ROR, Return on Relationship, Collective bias, @Tedrubin, content marketing, shopper media, social media

In the meantime, there are some great tools that allow you to track the path of conversation, and conversation topics around your brand, impressions generated, virality, etc. On the low-cost end, we really like Viralheat. Up in the enterprise class, Sysomos has some great tools, Mutual Mind (our partner at Collective Bias) is doing some really interesting work in the area of influence metrics, and of course there is Radian6, probably the most recognized name in the tracking industry.

Overall when combining consumer and influencer-generated content and amplified online syndication, correctly structured and maintained media programs will produce significant results including Search Engine Optimization results that last, an increase in online share of voice compared to competitors, and engaged impressions and reach that drive brand awareness, loyalty and ultimately sales conversion.

Originally posted here: www.TedRubin.com