Many times, marketers decide where to put marketing dollars based on what results they can immediately see. 5 million impressions from a Billboard? 10 million from TV? 8 million impressions from Twitter? Traditional approaches try [read more →]
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We are so excited that Crystal Putnam joined our Business Development Team on May 3. Please help us welcome her!
Crystal Putnam, Senior Director, Business Development.
Crystal graduated from Southern Arkansas University with a Bachelors in [read more →]
Am I a parent? No.
Am I a Type-A personality? Well…yes!
Although the title is Type-A Parent, the conference was so much more than just blogging as a parent. Collective Bias was one of the many [read more →]
We are welcoming two more members to our Collective Bias team. Erin will be joining us here in Bentonville as a Senior Account Manager and Kim will be working in our San Francisco office as an Account [read more →]
Sheri Dighero, Sr. Director, Business Development.
Sheri is joining Collective Bias with 12+ years of Walmart shopper marketing experience. She is experienced in selling over 100 CPG companies to include top hitters such as Nestle, ConAgra and [read more →]
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of [read more →]
The goal of marketing for the past 69 years has been pretty simple. Sell more stuff by getting the right message to the right consumer at the right time. My grad school marketing classes at [read more →]
by: Brad Lawless
I still remember the conversation.
Taking a break from packing up our house, I was driving to Firehouse Subs to pick up dinner. My phone rang, and John Andrews asked if I’d like to [read more →]
As today’s buyer behaviors and demographics shift, brands must also shift their product/service offerings, marketing strategy and message to hit their target consumer where they spend their time.
According to Brandwatch by Nielsen, Americans are spending [read more →]