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Permission Marketing: Why Brands Should Be(a)ware!

Jan 4 2012

@ 4:32 pm

in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing

· 2 Comments »

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware!

Permission Marketing puts the power in the [read more →]

Ted Rubin

What Blog World Expo Taught Me About the Future of Social Media

Nov 18 2011

@ 3:42 pm

in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing

· Leave a Comment »

I just spent three days in LA at Blog World (Blog World and New Media Expo #bwela), with some of my favorite people (bloggers and those connected to them), saturating myself with information [read more →]

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LAURA O’STEEN l DIRECTOR, CLIENT SERVICES. Laura comes to CB after 9 years at MARS where she developed a skill-set in Shopper Marketing. Laura has managed relationships for leading accounts including Pfizer, Abbott Nutrition and GlaxoSmithKline, worked at the MARS London, U.K. office on Shopper Marketing Platforms for the London 2012 Olympics, and most recently, Laura was an Account Manager for...
KEVIN BALDWIN l BUSINESS DEVELOPMENT SUPPORT MANAGER. Kevin recently graduated from The University of Tulsa with a Bachelors degree in Marketing. During his time in Tulsa he walked onto the football team as a placekicker and later worked for the team as an Equipment Manager. Kevin has a big passion for sports in general and follows as many different leagues as he can. Kevin loves the outdoors,...
PATRICK GRACE l ACCOUNT SERVICES INTERN. Patrick recently graduated from the University of Arkansas with a Bachelor’s degree in Marketing and a focus in Entrepreneurship. While finishing his senior year, he interned at Tyson Foods aiding in the management of the companies trade budget. He hails from Little Rock, Arkansas and loves the Razorbacks, hunting, camping, his black lab Abby and...
BRETT SOSNIK l ACCOUNT SERVICES INTERN. Brett recently graduated from the University of Michigan with a Bachelors of Arts in Economics. He is a native New Jerseyan but now also a Michigan Man. Brett is a sports fanatic and a social media & technology junkie. His addiction to Twitter has even lead friends to bestow upon him the nickname #Soz. Brett will be joining our New York team as an Account...