You are browsing the archive for shopper marketing.

Leave your footprint on April 16, 2013.

Apr 5 2013
@ 6:15 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

One Day Without Shoes

by: Gloria Trinidad

Join Collective Bias in the Barefoot Challenge to support Day Without Shoes.

Why barefoot? Around the globe, there are children whose basic needs are unmet daily. Shoes are essential in our every day wardrobe.  [read more →]

Recharge & Refuel with Collective Bias at SXSW

Feb 27 2013
@ 10:59 pm
in content marketing, Events, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

Collective Bias SXSW

What do lockers, food and an ambulance have in common?

Nothing really, except for the fact that we will have all three at our Cantina de Socíal at SXSW. We’re pretty excited about our setup and  [read more →]

Changes and Trends in Couponing

Feb 4 2013
@ 6:29 pm
in content marketing, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

Untitled

In today’s economy people are still looking for ways to save money. As a couponer and frugal blogger it has been interesting to watch the different trends happening with coupons over the past several  [read more →]

The Pre-Super Bowl, Super Bowl Ad: Creating Engagement through Social Shopper Media

Jan 28 2013
@ 4:35 pm
in content marketing, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

Screen Shot 2013-01-28 at 10.10.17 AM

Last year over 111 million viewers gathered together with friends and family to watch the Super Bowl. Football fan, or not, Super Bowl watch parties have become a ritual in many American homes.

Like the various  [read more →]

Building a Collective Bias

Jan 23 2013
@ 1:35 am
in Community, content marketing, Culture, Our Team, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 7 Comments »

Screen Shot 2013-01-22 at 4.08.05 PM

By: John Andrews & Courtney Velasquez

Many folks ask me about our company name, “What is a Collective Bias”?  It’s a great question that transcends not only our company but also a new media industry created by  [read more →]

The New Employee Wellness Plan – Powered by Nikefuel

Jan 15 2013
@ 4:19 pm
in content marketing, Culture, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Tech & Design
· 6 Comments »

Screen Shot 2013-01-15 at 10.16.54 AM

By: John Andrews and Ted Rubin

Healthy and happy employees are at a competitive advantage.  A recent Harvard Business Review article cites studies that show that every dollar spent on Wellness returns $2.71 in benefit.   [read more →]

What’s Your Social Content Marketing Plan?

Dec 13 2012
@ 8:30 am
in content marketing, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

Apumpkinandaprincess.com.12.12.12

Content is King, or so the saying goes.  Why then, in the most connected era of media ever does content seem to be in such short supply?  For the past few years, many marketers chased  [read more →]

Are You Too Comfortable to Grow? Break out of that Mindset!

Oct 9 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

mindset

Most of us spend our lives trying to “get comfortable and stay comfortable.” We want a roof over our heads, enough food to eat, a decent car to drive, and enough money that we  [read more →]

Be Good To People and Just Be Nice

Sep 25 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 1 Comment »

random-acts-of-kindness1

I am a big believer that doing good, and just being nice to people, begets good treatment in return (part of that “Return” on Relationship)… for the most part. Therefore there is a return,  [read more →]

Relationship Killers: Four of the WORST Mistakes Brands Make in Social Media

May 10 2012
@ 3:55 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· 3 Comments »

RelationshipKillers

The biggest goal for any brand delving into social media should be to develop quality, productive relationships. That’s the bottom line. However, many brands still “don’t get it,” and consistently make mistakes that are  [read more →]

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