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Ted Rubin

Permission Marketing: Why Brands Should Be(a)ware!

Jan 4 2012
@ 4:32 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 2 Comments »

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control.  Brands be(a)ware!

Permission Marketing puts the power in the  [read more →]

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Ted Rubin

What Blog World Expo Taught Me About the Future of Social Media

Nov 18 2011
@ 3:42 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· Leave a Comment »

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I just spent three days in LA at Blog World (Blog World and New Media Expo #bwela), with some of my favorite people (bloggers and those connected to them), saturating myself with information  [read more →]

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Sandy Jenney

Twitter Tips to Live By

Oct 7 2011
@ 3:12 pm
in CB365, Return on Relationship, Social Shopper Marketing
· 2 Comments »

cbSocially came to being in June of this year as the brain child of Ted Rubin and John Andrews. Ted is the king of utilizing Twitter to it’s fullest. He realized the potential for Collective  [read more →]

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Ted Rubin

Introducing My New Best (Travel) Friend

Sep 24 2011
@ 8:30 pm
in Travel
· 2 Comments »

Ted 1

You might think that with a life so focused on social media, my business travel would be limited… but I practice what I preach about balancing online and offline presence and spend a  [read more →]

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