There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of [read more →]
The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive [read more →]
Return On Relationship
Reviewed by
Ron Lunde & Dave Henry
Return on Relationship, by Ted Rubin and Kathryn Rose, is not simply a good book, it is simply a good book about an [read more →]
At Collective Bias we pride ourselves in being able to produce real experiences and create organic social shopper content for the brands that we work with. Our ability to produce these experiences is primarily due [read more →]
By: John Andrews and Ted Rubin
Healthy and happy employees are at a competitive advantage. A recent Harvard Business Review article cites studies that show that every dollar spent on Wellness returns $2.71 in benefit. [read more →]
This post written jointly by Ted Rubin and Casey Petersen
“Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we [read more →]
In John Nosta’s Thinkology blog post, “The Fundamental Marketing Dilemma: Language is a Lie,” he discusses books like Malcom Gladwell’s Blink and Tor Norretranders’s The User Illusion, which explore the ideas of how we perceive things. These authors [read more →]
I am a big believer that doing good, and just being nice to people, begets good treatment in return (part of that “Return” on Relationship)… for the most part. Therefore there is a return, [read more →]
Editor’s Note: This post originally appeared on BradLawless.com last week.
Almost every day we have discussions with clients (brands and retailers) at Collective Bias about the best way to measure success in content marketing. [read more →]
Brands have it tough these days. Many are trying to make the “social leap,” but are still stuck in the traditional marketing thought process of “controlling the message.” It can be a bit hard [read more →]
Check these out! Marshmallow nail polish treats by @Kendra Henseler Halterman
@KD Eustaquio Janocko and @John Searles Andrews at the 80's themed bowling night at SoFabCon!
via @cbSocially by @searsStyle Beautiful ladies of the #SoFab community at #SoFabCon ~A
One Day...At SoFabCon...I Met My Best Friends #thisisme #cbias
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