You are browsing the archive for relationships.

Allison, the Boston Marathon & SoFabCon – it’s all about Community

Apr 16 2013
@ 9:18 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

0-1

by: Debba Haupert

About a decade ago, I was at a party and met a vibrant, funny, kind woman named Allison. She was in training to walk her first marathon and her enthusiasm won me  [read more →]

SXSW 2013 Recap

Mar 21 2013
@ 8:55 pm
in cbSocially, content marketing, Culture, Events, Social Shopper Media, Uncategorized
· 1 Comment »

sxsw-131.jpg

I joined the Collective Bias crew in Austin, TX for the SXSW  Interactive week.

Enter the  ”Jambulance”, which is an old ambulance that was souped up with music, cooling machine and seats inside.  [read more →]

The New Employee Wellness Plan – Powered by Nikefuel

Jan 15 2013
@ 4:19 pm
in content marketing, Culture, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Tech & Design
· 8 Comments »

Screen Shot 2013-01-15 at 10.16.54 AM

By: John Andrews and Ted Rubin

Healthy and happy employees are at a competitive advantage.  A recent Harvard Business Review article cites studies that show that every dollar spent on Wellness returns $2.71 in benefit.   [read more →]

Be Good To People and Just Be Nice

Sep 25 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 1 Comment »

random-acts-of-kindness1

I am a big believer that doing good, and just being nice to people, begets good treatment in return (part of that “Return” on Relationship)… for the most part. Therefore there is a return,  [read more →]

A Secret to Innovation: Childlike Imagination

Sep 18 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

Untitled

Need inspiration to do a better job of marketing, collaborating and growing a better future for your business? Then observe your kids (or somebody else’s kids if yours are grown). The kind of imagination  [read more →]

Can We Agree Not to Disagree?

Sep 11 2012
@ 5:09 pm
in Community, Our Team
· 3 Comments »

IMG_1468

It’s rare when everyone agrees on the same thing.  We all have our own opinions and that’s what makes us each unique.  As bloggers we advocate for brands we like and use our voices to  [read more →]

Now We’re Cooking Social Media…With Gas!

Aug 23 2012
@ 2:42 pm
in Return on Relationship, Social Takes, We Believe
· Leave a Comment »

Last week I had the privilege of speaking about social media to a group of marketing and communications professionals at the Southern Gas Association Marketing and Customer Experience Conference.

I’ve given similar presentations a number of  [read more →]

How to Get Sponsored at a Conference

Aug 7 2012
@ 3:16 pm
in Events, Experiences
· 1 Comment »

blogher-sponsored

One of the questions I often get around conference time is “How do you get a sponsor?” This is not always an easy question to answer because there are many different things that need  [read more →]

Building IRL Relationships at BlogHer

Jul 30 2012
@ 4:00 pm
in Community, Events, Experiences
· Leave a Comment »

389727_10150835757977079_155204970_n

The biggest blogging event of the season is just a few days away, everyone is busy finding that perfect outfit, checking out the conference sessions, juggling their event calendar and trying to decide what  [read more →]

Suggestions for Crowdsourcing Content

Jul 24 2012
@ 3:36 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

crowdsourcingcontent

Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that  [read more →]

We care about your privacy. Read our policy.