Who Owns That Hashtag? #bestcontentwins

Nov 30 2011
@ 5:15 pm
in Shopper Marketing, Shopper Media, Social Shopper Marketing
· 1 Comment »

Twitter Search Target

Hashtags are becoming the new battleground for social engagement. As the holiday retail crush gets into full swing, an interesting new tactic is emerging as retailers begin to buy competitor’s names and hashtags  [read more →]