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Avatar of Ted Rubin

Ted Rubin

Are Your Customers Lying to You? How Can You REALLY Tell What They’re Thinking?

Oct 2 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 2 Comments »

Untitled

In John Nosta’s Thinkology blog post, “The Fundamental Marketing Dilemma: Language is a Lie,” he discusses books like Malcom Gladwell’s Blink and Tor Norretranders’s The User Illusion, which explore the ideas of how we perceive things. These authors  [read more →]

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Brad

Now We’re Cooking Social Media…With Gas!

Aug 23 2012
@ 2:42 pm
in Return on Relationship, Social Takes, We Believe
· Leave a Comment »

Last week I had the privilege of speaking about social media to a group of marketing and communications professionals at the Southern Gas Association Marketing and Customer Experience Conference.

I’ve given similar presentations a number of  [read more →]

Avatar of Courtney Velasquez

Courtney Velasquez

Shopping Begins Online

Jul 30 2012
@ 2:19 pm
in Community, Events, Experiences
· 1 Comment »

photo 1

More than ever, the shopping process begins online. Average people search Google to find product reviews before ever leaving their home. They go to retail websites, blogs and ask their online friends looking for  [read more →]

Avatar of Ted Rubin

Ted Rubin

Suggestions for Crowdsourcing Content

Jul 24 2012
@ 3:36 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

crowdsourcingcontent

Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that  [read more →]

Avatar of Joan Cook

Joan Cook

A Woman in Transition

Jun 28 2012
@ 2:32 pm
in Culture, Experiences
· 2 Comments »

joan1

Ok, so I went back to school at 43 to finally get a degree.  I admit that I should have done it earlier in life, but I didn’t.  As of 2000, I had a  [read more →]

Avatar of John Andrews

John Andrews

Why in the World Would Anyone Think Bloggers Should Work for Free?

Jun 25 2012
@ 6:56 pm
in Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 47 Comments »

no-money-1-rs

Try this, call Time Warner and tell them you’d like them to advertise your product on Franklin & Bash, Cooking Light and in People.  Tell them it’s a really great new product and their  [read more →]

Avatar of Sandy Jenney

Sandy Jenney

Where Your True Value Lies Online

Apr 11 2012
@ 9:47 am
in Experiences, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· 4 Comments »

social media, shopper media, social shopper media

Outreach and networking can make you feel like you are navigating a tangled web. Submit a blog post, then be sure to tweet it, place it on Facebook – what about Pinterest?  [read more →]

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jaythornton

Pinterest Image Pinner From Collective Bias

Apr 5 2012
@ 3:28 pm
in Tech & Design, Tech & Stats
· Leave a Comment »

pinit

Pinterest Image Pinner on the CB blog

As most of you have noticed, the dev team over at Collective Bias have been hard at work developing new technology to capture, syndicate, and analyze shopper  [read more →]

Avatar of Mel Lockcuff

Mel Lockcuff

How Has Social Media Played a Role in Your Life?

Apr 3 2012
@ 4:33 pm
in Theme of Week
· 2 Comments »

Young couple using camera phone

Social Media has grown exponentially in the past couple of years, and it’s interesting to see how social media platforms have played a role in so many people’s lives. This week in the Social  [read more →]

jared

My Springtime Bucket List

Mar 16 2012
@ 8:53 pm
in Community, Culture, Experiences
· 3 Comments »

Grilling

Spring is here! What are your plans for the season? I don’t know about you, but I’m so excited to get out and enjoy this spring weather! There are many things to do around  [read more →]

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