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A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience. Savvy [read more →]
With the ongoing emphasis on maximizing marketing campaigns by using online communication and tools, we need to remember that consumers still exist – and often still operate in – the bricks and mortar world. Marketers/Brands [read more →]
Yes, social media can generate business dollars — very real and measurable dollars. As I said in a recent Tweet, “… Awareness=Revenues. Differentiators=Margins. Authenticity=Loyalty. ALL measurable.”
The concepts are similar to traditional media marketing, but they [read more →]
Marketers used to be able to get away with intrusive advertising, placing online ads as pop-ups, highly distractive Flash animations, and a variety of other methods designed specifically to grab shoppers’ attention. However, consumers have [read more →]
The more social media use becomes a way of business and a way of life, the more we are seeing – and will continue to see – issues around data collection and user privacy. It, [read more →]
Since social media makes it so simple (quick and easy) to post your message (content) in numerous social networks, it can be tempting to spray your message around the cybersphere as far and wide as possible. [read more →]