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Ted Rubin

What Blog World Expo Taught Me About the Future of Social Media

Nov 18 2011
@ 3:42 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· Leave a Comment »

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I just spent three days in LA at Blog World (Blog World and New Media Expo #bwela), with some of my favorite people (bloggers and those connected to them), saturating myself with information  [read more →]

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Ted Rubin

Brand Immersion with Contests… Don’t Forget About the Relationship!

Oct 5 2011
@ 4:04 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 2 Comments »

A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience.  Savvy  [read more →]

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Ted Rubin

Café de Colombia – Branding at its Best

Sep 29 2011
@ 6:00 pm
in Return on Relationship
· Leave a Comment »

Social Shopper, Social Media, Shopper Media

I met Juan Valdez – yes, the “actual” Juan Valdez — this week (more on that at the end of this post)!  The fact that I am genuinely excited about this, and that you likely know  [read more →]

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Ted Rubin

Introducing My New Best (Travel) Friend

Sep 24 2011
@ 8:30 pm
in Travel
· 2 Comments »

Ted 1

You might think that with a life so focused on social media, my business travel would be limited… but I practice what I preach about balancing online and offline presence and spend a  [read more →]

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Ted Rubin

How to Find the Online/Offline Balance in Marketing

Sep 13 2011
@ 2:17 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 1 Comment »

With the ongoing emphasis on maximizing marketing campaigns by using online communication and tools, we need to remember that consumers still exist – and often still operate in – the bricks and mortar world. Marketers/Brands  [read more →]

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Ted Rubin

How Social Media Can Generate Real $$$

Sep 1 2011
@ 9:38 pm
in Return on Relationship, Social Shopper Marketing
· 2 Comments »

Yes, social media can generate business dollars — very real and measurable dollars.  As I said in a recent Tweet, “… Awareness=Revenues. Differentiators=Margins. Authenticity=Loyalty. ALL measurable.” 

The concepts are similar to traditional media marketing, but they  [read more →]

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Ted Rubin

Is Your Marketing Igniting Shopper Purchase …or Shopper Spam Filters?

Aug 16 2011
@ 6:27 pm
in Return on Relationship, Social Shopper Marketing
· Leave a Comment »

Marketers used to be able to get away with intrusive advertising, placing online ads as pop-ups, highly distractive Flash animations, and a variety of other methods designed specifically to grab shoppers’ attention.  However, consumers have  [read more →]

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Ted Rubin

A Consumer-Based View of Data Gathering

Aug 9 2011
@ 8:24 pm
in Return on Relationship, Social Shopper Marketing
· 3 Comments »

The more social media use becomes a way of business and a way of life, the more we are seeing – and will continue to see – issues around data collection and user privacy.  It,  [read more →]

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Ted Rubin

Is your Brand Relevant to your Social Media Audience?

Jul 13 2011
@ 7:52 pm
in Return on Relationship, Social Shopper Marketing
· 2 Comments »

Since social media makes it so simple (quick and easy) to post your message (content) in numerous social networks, it can be tempting to spray your message around the cybersphere as far and wide as possible.   [read more →]

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cbAdmin

The Importance of Brand Humility

May 18 2011
@ 9:09 pm
in Social Takes
· 5 Comments »

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By Ted Rubin

Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your consumers think  [read more →]

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