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Ted Rubin

Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?

Feb 8 2013
@ 2:13 pm
in content marketing, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 5 Comments »

Screen Shot 2013-02-08 at 8.10.28 AM

The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive  [read more →]

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lizlongcrier

What Makes Collective Bias Different?

Feb 7 2013
@ 8:25 pm
in Community, content marketing, Culture, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· 3 Comments »

blogher 6

At Collective Bias we pride ourselves in being able to produce real experiences and create organic social shopper content for the brands that we work with. Our ability to produce these experiences is primarily due  [read more →]

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Ted Rubin

A Secret to Innovation: Childlike Imagination

Sep 18 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

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Need inspiration to do a better job of marketing, collaborating and growing a better future for your business? Then observe your kids (or somebody else’s kids if yours are grown). The kind of imagination  [read more →]

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Brad

Now We’re Cooking Social Media…With Gas!

Aug 23 2012
@ 2:42 pm
in Return on Relationship, Social Takes, We Believe
· Leave a Comment »

Last week I had the privilege of speaking about social media to a group of marketing and communications professionals at the Southern Gas Association Marketing and Customer Experience Conference.

I’ve given similar presentations a number of  [read more →]

Avatar of Ted Rubin

Ted Rubin

Suggestions for Crowdsourcing Content

Jul 24 2012
@ 3:36 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

crowdsourcingcontent

Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that  [read more →]

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Ted Rubin

Technology is Changing, but Don’t Panic—People are Still People!

Feb 13 2012
@ 7:11 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· 2 Comments »

Technology is always on the move—and we’ve made more technological advances in the last decade than any of us alive today have experienced in a generation. For instance, did you know that every 60 seconds,  [read more →]

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Ted Rubin

Want Better Return on Relationship™? Don't Wait for Customers/Prospects to “Like” You… Start "Liking" Them!

Feb 1 2012
@ 3:12 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 2 Comments »

Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off.  “How can I create content that gets more engagement?” they ask. “I’m  [read more →]

Avatar of Ted Rubin

Ted Rubin

Permission Marketing: Why Brands Should Be(a)ware!

Jan 4 2012
@ 4:32 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 2 Comments »

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control.  Brands be(a)ware!

Permission Marketing puts the power in the  [read more →]

Avatar of Ted Rubin

Ted Rubin

Do you call on those Raising their Hands?

Dec 20 2011
@ 11:02 pm
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 3 Comments »

Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands??  If not, you are missing  [read more →]

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