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At Collective Bias we pride ourselves in being able to produce real experiences and create organic social shopper content for the brands that we work with. Our ability to produce these experiences is primarily due [read more →]
Need inspiration to do a better job of marketing, collaborating and growing a better future for your business? Then observe your kids (or somebody else’s kids if yours are grown). The kind of imagination [read more →]
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that [read more →]
Technology is always on the move—and we’ve made more technological advances in the last decade than any of us alive today have experienced in a generation. For instance, did you know that every 60 seconds, [read more →]
I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and [read more →]
Want Better Return on Relationship™? Don't Wait for Customers/Prospects to “Like” You… Start "Liking" Them!
Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off. “How can I create content that gets more engagement?” they ask. “I’m [read more →]
Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware!
Permission Marketing puts the power in the [read more →]
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing [read more →]