The goal of marketing for the past 69 years has been pretty simple. Sell more stuff by getting the right message to the right consumer at the right time. My grad school marketing classes at [read more →]
It’s Sunday morning, sort of a secret time for me. I wake up early, brew a cup of joe and have every intention of walking out to the end of my driveway and picking up [read more →]
I’ve been thinking about Daniel Morgan recently. Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army. Having served in the aforementioned [read more →]
Print is dead. Three years ago when I said that, the reaction was swift and furious. Print has a long way to go most would say. Many would also add that they love to read [read more →]
The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive [read more →]
By: John Andrews & Courtney Velasquez
Many folks ask me about our company name, “What is a Collective Bias”? It’s a great question that transcends not only our company but also a new media industry created by [read more →]
By: John Andrews and Ted Rubin
Healthy and happy employees are at a competitive advantage. A recent Harvard Business Review article cites studies that show that every dollar spent on Wellness returns $2.71 in benefit. [read more →]
In the late 60′s, some leading biologists received anecdotal proof that life simply couldn’t exist in extreme environments (read the story by Bryan Appleyard here). They retrieved a sandwich and apple that had [read more →]
On Thursday April 19th, I had the great opportunity to meet Mr. John Andrews, the CEO of Collective Bias. We met at the Waldorf Astoria Hotel for breakfast and his colleagues [read more →]
Mary Catherine
Look at the current crop of emerging technology companies and you’ll see many similarities like leverage of the social graph and disruption of media channels as we currently know them. They also [read more →]
Check these out! Marshmallow nail polish treats by @Kendra Henseler Halterman
@KD Eustaquio Janocko and @John Searles Andrews at the 80's themed bowling night at SoFabCon!
via @cbSocially by @searsStyle Beautiful ladies of the #SoFab community at #SoFabCon ~A
One Day...At SoFabCon...I Met My Best Friends #thisisme #cbias
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