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Q & A: How Can Twitter Parties Help Brands?

Aug 20 2012

@ 2:31 pm

in Events, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media

· 2 Comments »

I’ve been a part of Collective Bias’ Social Fabric community for awhile now and have had the privilege of hosting several of their client’s Twitter Parties. A few days ago, I wrote a piece to readers on [read more →]

Melissa Garcia

Savings Tips for BlogHer Attendees

Jul 30 2012

@ 3:50 pm

in Community, Events, Experiences

· 1 Comment »

Photo Credit: TipJunkie.com

BlogHer is almost here, but if you are like me I still have a lot of last-minute planning to do. We all know conferences can be expensive and we are hoping [read more →]

Ted Rubin

Twitter basics… In My Humble Opinion

Apr 30 2012

@ 6:49 pm

in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media

· Leave a Comment »

The mistake I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers [read more →]