Social media has obviously changed how we share information and connect. It has also changed how we give. On June 14th, I helped Monica promote an event on Facebook. The event was “Twive and [read more →]
A couple weekends ago, I reluctantly attended my 10 year high school reunion. I figured, what’s the point? I know everything about everyone (thanks to Facebook), and the people I want to see, I [read more →]
Last week I had the privilege of speaking about social media to a group of marketing and communications professionals at the Southern Gas Association Marketing and Customer Experience Conference.
I’ve given similar presentations a number of [read more →]
More than ever, the shopping process begins online. Average people search Google to find product reviews before ever leaving their home. They go to retail websites, blogs and ask their online friends looking for [read more →]
Just a couple of years ago, Social Media Marketing was still considered a “fringe” tactic – at best, major companies wanted to do it, just so they could say they did it. Few really understood [read more →]
Try this, call Time Warner and tell them you’d like them to advertise your product on Franklin & Bash, Cooking Light and in People. Tell them it’s a really great new product and their [read more →]
SNAP Conference
Salt Lake City, Utah
April 2012
Dialogue between Kim Janocko, Community Manager and Mel Lockcuff, Community Coordinator
Kim: The SNAP conference was a conference designed to bring together bloggers who are passionate [read more →]
Four years ago I attended my first SXSWi conference with the Walmart Elevenmoms bloggers. I was amazed by the burgeoning industry I saw unfolding and the changes it would have on the media [read more →]
Last year, Google introduced Google+, its own social network. While it generated a lot of buzz initially, interest fell off as comparisons to Facebook fell short. However, Google+ is really only part [read more →]
Outreach and networking can make you feel like you are navigating a tangled web. Submit a blog post, then be sure to tweet it, place it on Facebook – what about Pinterest? [read more →]
LAURA O’STEEN l DIRECTOR, CLIENT SERVICES. Laura comes to CB after 9 years at MARS where she developed a skill-set in Shopper Marketing. Laura has managed relationships for leading accounts including Pfizer, Abbott Nutrition and GlaxoSmithKline, worked at the MARS London, U.K. office on Shopper Marketing Platforms for the London 2012 Olympics, and most recently, Laura was an Account Manager for...
KEVIN BALDWIN l BUSINESS DEVELOPMENT SUPPORT MANAGER. Kevin recently graduated from The University of Tulsa with a Bachelors degree in Marketing. During his time in Tulsa he walked onto the football team as a placekicker and later worked for the team as an Equipment Manager. Kevin has a big passion for sports in general and follows as many different leagues as he can. Kevin loves the outdoors,...
PATRICK GRACE l ACCOUNT SERVICES INTERN. Patrick recently graduated from the University of Arkansas with a Bachelor’s degree in Marketing and a focus in Entrepreneurship. While finishing his senior year, he interned at Tyson Foods aiding in the management of the companies trade budget. He hails from Little Rock, Arkansas and loves the Razorbacks, hunting, camping, his black lab Abby and...
BRETT SOSNIK l ACCOUNT SERVICES INTERN. Brett recently graduated from the University of Michigan with a Bachelors of Arts in Economics. He is a native New Jerseyan but now also a Michigan Man. Brett is a sports fanatic and a social media & technology junkie. His addiction to Twitter has even lead friends to bestow upon him the nickname #Soz. Brett will be joining our New York team as an Account...
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