Many times, marketers decide where to put marketing dollars based on what results they can immediately see. 5 million impressions from a Billboard? 10 million from TV? 8 million impressions from Twitter? Traditional approaches try [read more →]
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We are welcoming two more members to our Collective Bias team. Erin will be joining us here in Bentonville as a Senior Account Manager and Kim will be working in our San Francisco office as an Account [read more →]
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of [read more →]
The goal of marketing for the past 69 years has been pretty simple. Sell more stuff by getting the right message to the right consumer at the right time. My grad school marketing classes at [read more →]
by: Brad Lawless
I still remember the conversation.
Taking a break from packing up our house, I was driving to Firehouse Subs to pick up dinner. My phone rang, and John Andrews asked if I’d like to [read more →]
As today’s buyer behaviors and demographics shift, brands must also shift their product/service offerings, marketing strategy and message to hit their target consumer where they spend their time.
According to Brandwatch by Nielsen, Americans are spending [read more →]
We are so excited to welcome Blake Marts to our Collective Bias team! He will be joining us in Bentonville on Friday, April 19th. Here is a little bit about him:
Blake Marts, Business Development Support Manager.
by: Caitlin Murad
In elementary school Earth Day was commemorated every year with an appearance of recycling bins in the cafeteria and a few educational cartoons shown in homeroom. “Reduce, Reuse, and Recycle” was [read more →]
by: Bailey Carroll
I started my Collective Bias journey as an Account Services intern in the Summer of 2011. It was definitely more of a “jump into the pool we call awesomesauce” internship than [read more →]
by: Lauren Blass
There are many reasons why I love working at Collective Bias, but one of the most important is the ability to have a healthy work/life balance. I have many friends who are CPAs [read more →]