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Casey

Online Content Creates Long-Term Value

May 22 2013
@ 8:12 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

Long Tail Blog Graph

Many times, marketers decide where to put marketing dollars based on what results they can immediately see.  5 million impressions from a Billboard?  10 million from TV?  8 million impressions from Twitter?  Traditional approaches try  [read more →]

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admin

The Newest Additions to our CB Family!

Apr 26 2013
@ 4:01 pm
in content marketing, Jobs, Our Team
· 3 Comments »

Kim Harris

We are welcoming two more members to our Collective Bias team. Erin will be joining us here in Bentonville as a Senior Account Manager and Kim will be working in our San Francisco office as an Account  [read more →]

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Ted Rubin

Building Customer Relationships with Branded Story-Telling

Apr 24 2013
@ 3:44 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
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Brand-story-300x169

There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of  [read more →]

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John Andrews

Right Message, Right Time, Right Consumer, Wrong Strategy?

Apr 23 2013
@ 5:49 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
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Legos

The goal of marketing for the past 69 years has been pretty simple.  Sell more stuff by getting the right message to the right consumer at the right time. My grad school marketing classes at  [read more →]

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admin

Ch-ch-ch-changes: Life at Collective Bias Almost Four Years Later

Apr 22 2013
@ 3:40 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
· 11 Comments »

CB Round Table

by: Brad Lawless

I still remember the conversation.

Taking a break from packing up our house, I was driving to Firehouse Subs to pick up dinner.  My phone rang, and John Andrews asked if I’d like to  [read more →]

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kristenbrown

3 Tips to Nail Your Consumer Focus Through Online Content

Apr 19 2013
@ 4:11 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

http://www.snapsurveys.com/blog/wp-content/uploads/2012/03/demographics2.jpg

As today’s buyer behaviors and demographics shift, brands must also shift their product/service offerings, marketing strategy and message to hit their target consumer where they spend their time.

According to Brandwatch by Nielsen, Americans are spending  [read more →]

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admin

CB Welcomes Blake Marts to the Team!

Apr 18 2013
@ 1:26 am
in Jobs, Our Team, Uncategorized
· 7 Comments »

BM_Headshot

We are so excited to welcome Blake Marts to our Collective Bias team! He will be joining us in Bentonville on Friday, April 19th. Here is a little bit about him:

Blake Marts, Business Development Support Manager.

[read more →]

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admin

Go Green and Save Some Green

Apr 16 2013
@ 9:09 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
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Recycle_Us

by: Caitlin Murad

In elementary school Earth Day was commemorated every year with an appearance of recycling bins in the cafeteria and a few educational cartoons shown in homeroom. “Reduce, Reuse, and Recycle” was  [read more →]

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admin

Six Time Zones with Collective Bias

Apr 12 2013
@ 2:27 pm
in content marketing, Our Team, Travel
· 6 Comments »

Kate and William

by: Bailey Carroll

I started my Collective Bias journey as an Account Services intern in the Summer of 2011. It was definitely more of a “jump into the pool we call awesomesauce” internship than  [read more →]

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laurenrodkin

The Balancing Act

Apr 10 2013
@ 3:09 pm
in content marketing, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

Lauren Blass

by: Lauren Blass

There are many reasons why I love working at Collective Bias, but one of the most important is the ability to have a healthy work/life balance. I have many friends who are CPAs  [read more →]

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