Tag Archives: #Cbias

5 Ways Women Use Mobile While Shopping

By Shell Feis 

We all love our phones. On average, we glance at them over 150 times a day and utilize them for everything from looking up movie times to catching up with our moms.

Recently, there’s been an increase in mobile use while shopping among women, and for good reason. The entire shopping experience, from start to finish, can be made easier by mobile devices. Here are five of the main ways that women are using mobile while shopping:

1. Making Lists: Whether using a simple app like Notepad or something with more bells & whistles like Evernote, making a list on a mobile device is extremely efficient. Rather than trying to remember everything you need to buy when you’re headed to the store, you can keep a running list of everything as you think of it or run out of it. Since most women are never far from their phone, it’s perfect for eliminating all of those sticky notes with just one or two items scribbled on it.

2. Saving Money: Clipping coupons is an age-old way to save a few bucks, but many women simply don’t have time to cut them out, sort and organize them. Mobile coupons are a paperless way to save money, which means they save a lot of time (and trees).

3. Comparing Products: When making big or important purchases, we always want the best. Women often use their phones to look up reviews on products that appeal to them in-store. Some in-store price tags include a QR code that when scanned, brings you to the product’s page on the retailer’s website for quick access. There are also independent apps that can scan a barcode to compare prices between retailers in order to find better deals.

4. Checking Inventory: Many stores provide opportunities to look up a particular item and see which store near you has it in stock. This is helpful when a product is displayed somewhere unexpected or if the item is in fact sold out so you don’t waste precious time looking for it.

5. Getting Advice: Sometimes, an outfit appears to look better (or worse, for that matter) in the dressing room. Snapping a quick photo and texting it to a friend for their opinion is the adult version of hitting the mall with your girlfriends. It doesn’t just work with outfits- posting an electronic you’re eyeing or a home decor item you like on social networks and asking for opinions is becoming commonplace and is a terrific way to prevent buyer’s remorse.

How do you use your mobile device when shopping? Let us know in the comments below!


The Social Side of Football Season

Fall means one thing, football season. Both the college and professional football leagues are now in full swing, enveloping football fanatics across the country. But watching your favorite football teams on Saturdays and Sundays no longer consists of attending the game at the stadium or sitting in front of a television. The rise in social media amongst teams, players, coaches, reporters and fans has turned mobile devices and tablets into second screens for the ultimate fan experience all week long.

College athletics have really embraced social media to further develop their respective fan bases. As a majority of their fans are now heavily present on social media platforms, teams and athletic departments at top athletic universities have discovered the need to engage fans on Twitter, Facebook, YouTube, Instagram, Vine and even Snapchat. Fans can turn to these platforms to get intimate interaction with their teams by obtaining exclusive, behind-the-scenes information, news, photos, and videos directly from the source rather than wait on journalists and news articles from an outside journalist. Teams are creating new content each and every day and utilizing creative teams to enhance this content with photos, videos, infographics, Gifs, and other imagery to get fans prepared for gameday.


LSU Football Facebook Page - Alabama Football Twitter Handle - Oregon Ducks YouTube Account

As an alumnus of the University of Michigan, I follow the Wolverine’s football team and athletic department on a variety of social platforms. They utilize these platforms amazingly well, providing exclusive access to the team, including photos and videos of practice and games on Twitter and Instagram, contests and exclusive ticket sales on Facebook, and even the release of a new alternate jersey on Snapchat. The team even had the school’s fan motto “Go Blue” painted as a hashtag on the football field at Michigan Stadium, a trend that is become popular across the country at many schools, including Mississippi State University and the University of Arkansas.


The University of Purdue is even hosting a “Social Media Game” on September 27th, where the team will feature student photos on the helmet. That’s right, the giant “P” helmet logo will be a picture collage of student season ticket holders.

This season, the USA Today launched the College Football Fan Index, where fans can see which college football programs truly have the ultimate fanbase. This in-depth ranking is calculated from monitoring social media activity, conversation, and photo & video sharing across Facebook, Twitter and Instagram. It also utilizes weekly, online polling of different themes asking which college programs have the best tailgates, traditions, stadiums and other relevant questions about the best college football experiences.

Just as college teams have weekly rankings, so do their associated social media pages. On their athletics website, the University of Auburn ranks the Top 25 followed official pages, feeds and social media channels for the overall sports programs and their football specific handles. On Facebook Michigan, LSU and Alabama have the top 3 followed football team pages. On Twitter, Michigan, Alabama and LSU have the top 3 most followed football specific handles.

On the University of Tennessee’s athletics website, you can even see the Top 25 most followed college football coaches on Twitter.

While most of the action takes place on the field, the college football landscape is changing, as much of the conversation moves away from traditional newspaper, television programming and radio talk shows and onto various social media platforms. Teams and athletic departments are finding new, unique ways to engage students and fans to reward loyalty and enhance the fan experience amongst a new generation of fans.

Top 5 Reasons to Attend Social Media Conferences

by, Kristin Wheeler

I just returned from BlogHer 2013 in Chicago, Illinois. While this was my first BlogHer and first large social media conference, I attended the more community-oriented SoFabCon and the more intimate Bloggy Boot Camp. Despite the differences between the conferences, I noticed commonalities that I believe represent reasons you should consider attending a social media  or professional blogger conference of any size.

1) Networking with People and Brands in Person

Successful bloggers have large social networks, and you can grow your network by meeting PR reps and brands face-to-face at a conference! You might get to “know” PR reps through emails and social media, but seeing them in person is a whole new story. You put faces to names, you can speak more directly and you create stronger relationships. Companies send their brand representatives to conferences, and these reps have just as much fun meeting you in person as you do meeting them and other bloggers. You have the chance to see if your personality fits with the brands, which is why it’s important to be professional, have business cards to pass out, and approach brands you find interesting. At BlogHer, you have the chance to meet and interact with brand representatives in the Expo Hall. It literally took me both conference days to get through them all. You can speak with brand representatives, sign-up to work with them, and even enter giveaways!

2) Attending Sessions and Keynote Speakers

Another great reason to attend a conference is to learn! We all want to learn more about what can make us more successful as bloggers. While you have numerous sessions you choose to attend, I particularly found the session entitled, “Learning to Build Your Email Subscribers” informative. I learned about email subscriptions and how to get people to subscribe via email. Who knew you could have four places above the fold to subscribe without it even looking like you are doing that? I always enjoy attending the the keynote speeches at conferences. I found Facebook’s Sheryl Sandberg’s keynote address very inspirational. She spoke about the value of women in the workplace and how our voices can change brands and organizations. She spoke about the need for women to stand up for equal pay in the workplace, which, of course, was received very well among conference attendees!

3) Seeing New Products Before They Are Released

I admit I got excited when I could see new products in person before the general public could! At some off site events you could even take samples and get some cool swag. The Expo Hall had so many new products to check out that it was like seeing the future. My kids loved that I came back with information about toys that haven’t hit the market yet. I received samples from The Zelfs, and I told my kids all about the new Skylanders coming out in October. So exciting to be in the know!

4) Connecting Personally with Blogging Friends

I loved meeting my blogging friends in person! We hung out after hours, ate pizza, shared life experiences, laughed at jokes and made new memories together. Meeting PR and brand reps helps to improve your career opportunities, but converting your online friends into personal friends is an amazing experience. Just think of how fun it will be now conversing in Facebook groups remembering when you hung out in your hotel rooms and went to blogging parties together. It takes blogging to a whole new engaging level. Knowing bloggers and interacting with them will help you both personally and professionally.

5) Attending Special Events for Bloggers

Although frowned upon by conference organizers, many companies host off-site parties for bloggers to help increase brand awareness of certain products or services. Bloggers receive personal invites from companies prior to the start of the conference. If you receive an invite, you have great opportunities to network, get swag and have fun! Attend them if you can! Be respectful though and don’t overbook. I heard stories about bloggers doing that even though they knew they couldn’t attend the events. I think it’s better and more professional to commit to the events you can attend and give those sponsors your full attention. If you want respect as a blogger, you need to earn it by being respectful as well.

To sum up, I think you will find a lot of value in attending social media conferences, so if you have the funds it’s a great thing to help further yourself as a blogger. You can find many conferences to choose from at many different rates to attend. Find one you can afford and go for it! You will bring back knowledge, friendships, contacts and of course swag!


How did Traditional Advertising Lose its Trust Factor?

Written by Sam Freeze

Millennials, like me, have grown up being completely bombarded by traditional advertising at every pore available. They’re at every sporting event we attend, every newspaper we pick up and on every TV show we watch, but do we trust these ads? What should we trust? Peer recommendations through blog marketing, for one thing.

According to Hubspot, over 75% of consumers do not think traditional ads are based on facts. Just how many toothpaste brands claim to be “recommended by most dentists?” How many different motor oil brands are the #1choice of NASCAR drivers? Brands make claims that are often outlandish and founded upon loopholes in FTC regulations on advertising claims.

A general mistrust of advertising is both directly and indirectly learned in schools now from an early age. From 1950s Madison Avenue tactics to war propaganda, schools have taught that advertising is nothing more than a manipulation of the public, and often used with devious intent. Advertisements such as this Camel ad claims without citing any legitimate study, “More Doctors Smoke Camels than any other cigarette!” This seems ridiculous with what we know now, but at the time it had real influence on consumers.

With the digital era and the advent of social media, transparency and information is at the fingertips of every consumer and the good, the bad and the ugly can spread like wildfire. According to Brafton, 89% of consumers use search engines for purchase decisions, using reviews, friends or even online forums or blogs before we buy that next tech toy we want. We don’t take brand’s word as fact anymore, all we need to find the truth is ten seconds and a smart phone.

With such progressive education on advertisement tactics and increased access for consumers to technology, it has been hard for brands to hold trust with the consumer.

So what’s a brand to do?

  • Brand transparency goes a long way in “humanizing” your company. Bring the consumer into your factory, show them how your products are made and let them meet your workers. You want brand advocates that are passionate not only about your product, but also the values of your company. The digital era has given brands numerous mediums and outlets to show the consumer who they are as a company. Certainly not an opportunity to be wasted.
  • User-generated content is a great tool for brands to build trust with the consumer. According to a Local Consumer Review survey conducted in the U.S., U.K. and Canada, 72% of consumers trust online reviews as much as personal recommendations. If the consumer can search for your products and find positive content that’s not attached to your brand, it will seem more legitimate.
  • Sell your brand, not your product. A brand’s online presence should be more about a brand’s values and identity rather than the products they sell. One of my favorite Instagram contests is Red Bull’s #SUMMERISHERE. You can scroll down through multiple pages before you find a picture featuring a Red Bull can. They made a fun contest that engaged their consumers with their brand without pushing product. The goal should be to create a brand that your target consumer wants to engage with and be a part of.


App Review Series: Dropbox

I’d heard of Dropbox before and in fact I’d used it to get hold of some professional photos we had taken a few years back. The photographer had uploaded them to there and I just had to create an account myself to download them. Simple! Since then I’d not used it, though I had recently been thinking I probably needed to back up the thousands of photos I have. Photos I’d never want to lose.

Dropbox lets you bring all your photos, documents, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad and even the Dropbox website!

It’s really simple to install. From your iPhone or iPad just grab the free app from the app store.

On your PC or Mac hop on over to the Dropbox website where you can download it with step by step instructions.

The great thing about Dropbox is how simple it is to use. Within seconds of installing it on my iPhone it was asking me if I wanted to back up my 900 odd photos. Admittedly it took some time (almost a whole day in fact) but I was happy once they were there because it means if I lost my phone not only are they backed up on iPhoto they’re also on Dropbox. There’s an option in the settings for it to auto backup any photos taken in the future too, genius!

dropbox camera roll

You can upload pretty much any kind of file to it too, which means you can then access them anywhere and from any device. I can imagine it would be great for businesses.

You get the first 2GB of data free, I’ve managed to get 4.5GB through setting it up to automatically save photos and videos (which earns you up to 3 GB additional free space) and through a friend referral (you get 500mb for every person that signs up). You can get up to 18GB this way and then the Pro packages start at $9.99 per month, so still not “break the bank” kinda money.

The settings and options are great, for example I set it up to only back up my photos when I’m connected to wifi so as not to use up my data unnecessarily.

dropbox settings

One of the good things for bloggers is that a lot of the platforms do plugins that auto backup your blog to Dropbox too. So it’s great for other things as well as photos.


  • Easy to install
  • Free
  • Simple sign up
  • Secure and safe
  • Backs up those important snaps you take on your portable devices
  • Easy way to share photos with friends and family
  • The “favorites” tab for the files you want quick access to

dropbox favorites


  • The first backup of your photos is quite slow if, like me, you have hundreds of them

dropbox photo upload

  • 2GB doesn’t go that far if you have a high res camera on your phone. I pretty much filled the 4.5GB I had, so you have to get people to join up if you don’t want to pay $9.99 per month.

Overall opinion:

It’s simple to download Dropbox from the iTunes app store and with the free 2GB it’s a no brainer really.

Will I be using this app?

Most definitely, and mostly without even needing to do anything with it’s auto backup features.



Katherine blogs at Mummypinkwellies about life with her former 30 week, 2lb 4.5oz preemie, turned toddler. She blogs about family life, toddler crafts and activities, baking and cooking and lots more.

You can also find Katherine (Mummypinkwellies) on Twitter , Facebook, Google+ , Instagram and Pinterest.


App Review Series: Google+ Hangout

As a ‘Work At Home Mum’ I find myself using video conferencing more and more often, particularly Google+ Hangouts.

I never really took to Skype, but loved Google+ Hangouts from the first time I was invited to join one. The picture and sound always seemed to be good quality, and as soon as they ironed out the original wrinkles (like picking up background noise too easily) it was a great way to keep in touch with clients and friends.

The one issue I had was that I rarely had enough spare time to do just one thing at a time. With two young children to also care for there were many dinners to make, school bags to unpack, toddlers to dress, and fights to break up.

The Hangouts app seemed like a much more mobile solution, which really appealed to me.

The app was quick and easy to download, and simple to use. It’s JUST for Hangouts (there’s none of the other Google+ features) so there’s no messing about; from the home page you simply click the + sign in the top right corner to start a new Hangout from your contacts and circles.

It literally took just seconds to pick my guests, then select Video Call, and start dialling. I thought the iPhone screen might have been a bit small for group conversations, but it wasn’t at all! Each person’s image was surprisingly clear.

I loved the mobility of using my phone, as opposed to the laptop I usually used. Instead of having to cut a call short, I found myself finalising the details of my upcoming blog makeover with my designer, while simultaneously herding my children out the door to their swimming lesson (I know all you Mums can relate to the crazy multi-tasking!).

I also liked the way I could opt to send a message to my Hangout buddies, instead of a video call. Great for when you just want to fire off a quick message, or for when not everyone is online, as they can pick it up when they do eventually log on.

The only problem I encountered was the fact that not everyone is using Google+ yet, so I was restricted by who I could ‘hang out’ with. Although the app synchs with your phone contacts, and will conveniently prompt anyone not already signed up, to do so.

All in all, I loved the app and can definitely see myself using it again.

Jacqui Paterson blogs at www.MummysLittleMonkey.com

You can also find her on Twitter: @Jax2000

Facebook: www.facebook.com/mummyslittlemonkey

Google+: https://plus.google.com/101368098510587976161/posts


The Disconnect Between Women and Marketing

Written by Account Services Intern, Erin Piepenbrok

As women begin to wield more and more influence over the worldwide economy, it’s clear that all aspects of business must adapt and tailor their approach to connect with the female shopper. Currently, connecting with the female shopper is a formula that’s still being demystified, but those businesses that have successfully made the connection through mediums like blog marketing ultimately gained a boost in sales and loyal, returning customers.

The Disconnect

At present, a disconnection exists between marketing and women. Women currently control more than $20 trillion dollars in worldwide spending (and $5 trillion in the US alone, half of the country’s GDP), yet 91% of women feel that marketers do not connect with them. Furthermore, women control or influence 85% of all US consumer brand purchases and carry heavy influence in purchases in the following categories:

  • 91% of New Homes
  • 66% PCs
  • 92% Vacations
  • 80% Healthcare
  • 65% New Cars
  • 89% Bank Accounts
  • 93% Food
  • 93 % OTC Pharmaceuticals


Why should marketers take notice of this? Because recent studies have found that because women are so influential in the market, 80% of new products fail because they don’t connect with women. So to say that women are a niche market, as marketers often do, couldn’t be further from the truth. If anything, they are a critical market.

Who Are These Women: Understanding the Target Market

A study conducted by Mediative entitled “A Glimpse into The Online Behaviors of Women” identified women shoppers as falling into three categories: Young Women, Professionals and Digital Moms. Each of these categories of women have specific tastes and trends that apply to them, to understand them will be beneficial to any business. Young women, who are active and present on social media, are more likely to look at consumer generated content than are middle-aged women.  They are also more influenced by consumer reviews, mobile coupons and friends social media posts. Professionals spend less time on the computer at home and more time on the computer at work. According to Mediative’s study, “they shop online an average of 10 times a month, go on social media sites 18 times a month, and casually surf the internet nearly 30 times a month. In 2011, the majority of a professional woman’s online purchases were made between 12 PM and 1 PM.”  Digital Moms have a particular set of considerations that include the age of their children and the age of the Digital Mom. For example, women who were under 35 were more likely to use mobile browsing and text messages, and women who were over 45 preferred to use online news sources and consumer reviews.

Connect the Disconnect: What Women Want

It’s been one of society’s most famous questions: what do women want? In the realm of marketing, this question is beginning to be answered and some clear trends are beginning to develop that marketers can capitalize on:

  • Shopping is a social activity for women. They love to talk about it, whether it’s what they bought, how much they bought it for, and where they bought it. Connect them to the brand through blogs, Facebook, Twitter, and Pinterest. Women are three times as likely to learn about a product through other women and place great importance on high information availability. Communication and networking is essential to reaching women.
  • Customer service is key. Melissa Ann Andrews from Portada Online described the essential role that customer service plays in women’s brand loyalty, “It doesn’t matter necessarily that a company is rated number one in consumer polls. It matters if that company had what they needed. It has also been shown in surveys that women will stay with a store that has associates that help them feel important and valued. Being ignored by sales people was listed as a main reason that women would stop shopping at a store. The top complaint for women while shopping is lack of help when needed. Women were also found to be angry while shopping if employees intruded on conversations.”
  • Anticipate needs and communicate value. Women enjoy a company that can anticipate what they want and can make a clear statement on how this product will add value to their lives. Women don’t want to have to ask hundreds of questions to sales associates and don’t want a list of features presented to them. Communicate a message that shows how value will be added to the woman’s life with a particular product. It should be noted that this doesn’t mean the product has to be feminized in itself, but rather communicate a feminine-friendly message.

Women are essential to a business’s success and understanding how they operate in a shopping experience has opened up a door to new marketing initiatives and creative ways to connect. If you can connect with them, you’ll gain a loyal, returning customer.

What do you think women want to see from a company?





Snackable Content: Sound Bites to Fulfill Your Hunger for Information

Written by Account Service Intern, Brett Sosnik

Professional bloggers are just that, pros at making “snackable” content. What is that exactly?

There are three primary times to eat during the day: breakfast, lunch and dinner and these large, filling meals help keep our appetites suppressed throughout the day. However, a small snack is often needed in order to keep away hunger.

Just like meals and snacks are primary sources of nutrition, television, magazines, newspapers and online articles help satisfy our need for more in depth information coverage.  However, in order to fulfill our constant desire for knowledge, content size has changed, transforming from long text to small, bit-sized pieces of information. These little content snippets are part of an increasing trend towards “snackable” content.

Readers want content they can scan quickly

The adult attention span has dwindled to a mere 2.8 seconds, so less is more when creating content that will grab a reader’s attention.  Readers want to scan text effortlessly while still getting valuable information from it. Utilizing bite-sized pieces of content helps readers digest information easily because the meaning can be understood quickly. The key is that these small pieces of content are tied to deeper information and knowledge found in the connection to other experiences and stories.

There is a growing trend towards visuals

The transformation from traditional content to snackable sized portions can be seen in the move from text to visuals. Some of the most engaged online content features pictures, videos, infographics and gifs, especially on social media platforms.  The rise in popularity of Instagram, Vine, Pinterest and Tumblr proves how important visuals have become, and the increased use of photos and videos on Facebook and Twitter provide further validation. These platforms exemplify the concept of snackable content because of their unique time limitation; Instagram’s video feature limits video to 15 seconds or less while Vine videos are no more than 6 seconds. These websites have seen tremendous user growth because of the effortless ability to engage with lots of content and information in a short timeframe.

Snackable content must maintain its nutritional value

When brands utilize snackable content, they must ensure that the content isn’t dumbed down to where there is no substance left. Brands must maintain the value within their content in order to spark engagement and keep readers coming back for more. The best snackable content fulfills an audience’s need for information at a rapid consumption rate.

The thirst for knowledge and information is growing at an immense speed and in order to meet this demand, creators must generate content that captures attention easily and effectively, wetting a reader’s appetite and making them crave more.

Which type of content do you prefer: traditional, long text or snackable content?


App Review Series: WordPress

App Review Series:
 This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored posts, but written by members who volunteered to do a review.

Every once in a while you’ll see me write this in the middle of a post “forgive any typos, I’m writing this post from my iPhone.” Most of these are Quickie Posts because I truly suck at typing on my iPhone and I’m famous for typos during texts, tweets etc. What this usually means is that I’m out and feeling like blogging, and only have my phone on me, and thanks to the awesome WordPress iPhone App, I am able to do that (fairly) successfully.

What better way to introduce this app to you than to actually write this review on the app itself? I have to admit I am cheating slightly and I’m using my iPad (and my handy-dandy iPad keyboard attachment that the Luv Luv bought me for Christmas last year) to write it, just to try to cut down on typos. After all, I do have SOME standards on this blog!

Anyway, like any other app, this app has a cool little symbol and is added to your dashboard through the App Store on you iPhone or iPad.

As you can see, my iPad apps are not quite organised organized so that only I can find things quickly – but my iPhone is much more user friendly (all iPhone photos are being added after, since my iPad and iPhone are not synced to each other – yes I’m that disorganized of an Apple user).

My Social Media
It takes you to this awesome dashboard that is fairly easy to navigate – you can see all your posts listed, visit any of your pages, comments, view your stats etc…and even preview your site and admin dashboards for whichever pages you may have access to (as you can see I can edit and write on Singles Warehouse whom I have recently started working with). You just touch whatever you want to do and go for it.

20130718-165012.jpgAs you can see, you can start a new blog post by pressing the little + sign, and there are options to save your work as a draft, pending review or published, just like on WordPress on your computer that you’re used to!

20130718-165254.jpgIn fact, all the options that you have on your WordPress on your computer are available on the app, even if you may have to search for it a little bit!

I also love that you can double check how your post is going to look before you actually publish, to get a good idea of what the final product would be.

20130718-165451.jpgOne of the quirks that the app has that I was a bit confused about is that the app divides your post list into “Local” and “Posts.” Say what? So, with a little google searching, I found out that they are all posts that would be stored in your WordPress database, but the ones that are listed under “Local” are ones that have been written through the app and is stored in the app database as well. To me, it makes no difference, but I guess for some, they care about whether the post was written on a computer in a browser, or on an iPhone or iPad where they used the app? Or perhaps it is a way for WordPress itself to determine how useful the app is to their users? I don’t know… :S

20130718-165858.jpgThe main downfall I’ve found with the app is that putting in photos or videos are a bit of a pain. I tend to insert photos after I’ve written all of my blog – just to save me time in the end, but the best way to do it with the app is to add the photos as you are writing. This is still a little awkward because you have to press the “done” button to close down the window in which you are writing and you have to touch the little camera button or video at the bottom right of the window to bring up the picture.

20130718-170157.jpgYou have to wait for it to upload and update your entire post – which means that if you forgot to change your status from “published” to “pending review” or “draft”, you’ve just published your work in progress! You also cannot edit your post while it is updating, so the process can become quite slow and very time consuming.

20130718-170630.jpgAfter you upload you go to a screen preview of your post instead of back to the editing window – which again, is a little inconvenient. I also hate that the app assumes where your photo should be placed – and that I have to add my “center” and “/center” html tags to ensure that the photos are centered on the page (as you may see in a few of the photos above). You also cannot alter the photos in the WordPress app, hence the reason you all now know that I’m writing this post from the middle of Huddersfield in West Yorkshire (Thank God for public wifi!). Lastly, the photos are not saved in your WordPress media file (as far as I know), but locally on your iPhone or iPad, which can be quite annoying when you’re trying to re-edit a post after the fact.

This all being said, this little blurb on putting in photos took me longer to write than the rest of the post.

The other downfall of the app is that I don’t have access to my awesome plug-ins from the app – for example, I cannot set my SEO through my SEO plug- in unless I go onto my computer and edit. In the end, I ALWAYS end up going back to my computer WordPress platform and end up editing small things, for example, in this post I went onto the computer and had to shrink the photos to a smaller size and had to remove some things like weird HTML popping up once in a while (but again, I think that particular one is my fault, not the app)…unless it’s a really quick Quickie Post, then I usually am just ranting a short blurb without photos etc.

All in all, though, the WordPress App for iPhone and iPad is a very useful app if you’re on the run and come up with a brilliant blog idea. Personally, I tend to use it very sparingly because I’ve been trying to increase the amount of photos on my blog and the awkwardness of the process of putting photos on the blog through the app just frustrates me. What I DO use it for, however, is to start drafts – loads and loads of drafts for my posts. This way, whenever a brilliant idea hits me, I can record the draft directly into WordPress and have it accessible to me when I have the chance to get at my computer.


Bewildered BugSerena is a 30-something, PR-friendly, gluten-free, dairy-free, “smug-married”, baby-wanting, self-proclaimed people-watching allergy-queen just trying to navigate this obstacle course called life. Her blog, Bewildered Bug, is her attempt to relay her everyday experiences as someone who is not yet a Mom, but no longer a party girl. Feel free to contact her there, on Facebook or on Twitter.


Why Are Women So Crazy for Content?

Face it. We are content freaks. We consume more content and partake on more social networks than ever.  We are using the Internet 17 percent more than men. Many women are becoming professional bloggers. We have become the early adopters for much of today’s technology and tech devices: smartphones and their usage, tablets, Skype, Instagram, GPS and more. We hyper task view with one eye on our smartphones, another on our laptops or TV sets and more often than not if we’re moms, our third eye is laser-pointed at our children. We are rabid for content. Why?

Content makes us happy. It gives us laughter when we need it. Stress relief with a few minutes of online gaming. Content connects us to others with shared passions and beliefs. And of huge importance, content helps us make informed decisions.

It’s important to know that the purchase decision process is different for a woman than a man. We need more content in order to make informed purchase decisions. We do our homework whether it’s a medium-sized purchase or a large one.

Marti Barletta of Trendsight explained it so well. For most men, it’s pretty simple. The item fits and the price seems fair.  But for women it’s so much more dependent on content. Consider a simple purchase of a pair of black pants. She will want to know how it washes. What does it look like when she sits down? Will it travel well? Does it have pockets? Where are the pockets? Will the pockets make her bottom look big or camouflage her derriere? And not to mention, what should she wear with it? Are the pants capable of going from work appropriate to dressed up for the evening with a change of a shirt? Does she have the right shoes for it? Will it require tailoring–an added expense? Is it a good value for the money? Who else has bought these pants? What have the reviews said, are they people she knows and trusts? Is this the best place to buy the pants? The best price? The questions are endless for a simple purchase of a pair of pants.

So what is the must-have content?

• reviews
• stories
• testimonials/advice
• supported facts
• tips and tricks
• cost comparison charts
• podcasts
• videos
• webinars
• photos
• access to live chat, customer service

And the funny thing is the first place we look triggers all these questions. From there we will search online and in multiple places, talk with friends and end up buying the first pair we tried on at the first place we looked.