Tom is an 18-year veteran of local marketing and client service programs, with expertise spanning a variety of vertical industries including automotive technology, retail, recreational products, insurance, financial, home improvement and health care.

Tom is a graduate of Oakland University, with a bachelor’s degree in Economics.  When not focusing on work, he is planning the next family trip to Disney World.

LinkedIn:  http://www.linkedin.com/pub/tom-berchulc/8/518/5ab

Twitter: @tberchulc

Lisa Pruniski is a recent graduate from the University of Arkansas.   She received a Bachelor degree in Journalism, specializing in advertising and public relations.  During her senior year she spent a semester working in the Dean’s office at the J. William Fulbright College of Arts and Science as the communications intern. While attending the UofA, she also spent a semester working for General Electric as an intern for the Consumer Insight team.

Lisa spent last summer studying abroad in Florence, Italy and then traveling around Europe.  She has a passion for traveling and cannot wait to start planning her next adventure abroad.

A native of Louisville, KY, Lisa enjoys horse racing, the Louisville Cardinals and the occasion glass of rich KY Bourbon. She is very excited to be spending the summer in Northwest Arkansas working for Collective Bias as the Marketing Communications Intern.

LinkedIn: www.linkedin.com/in/lisapruniski/

Twitter: @lisapruniski

However, this approach ignores a very crucial feature of online content marketing – longevity.  Blog posts live as long as the site.  Awareness of a product or brand in an online community sparks conversations that live long after the paid promotion is over – a lift in conversation that keeps bringing back return on the investment for months afterward.

The Post Promo Bump

The graph below shows pre- and post-campaign conversation levels for three Collective Bias advertisers.  Conversation levels (average mentions per day) for all of them remained significantly higher in the months following the close of the campaign.

As a matter of fact, brand and product conversation was, on average, 40% higher in the 4 months following the campaign, when compared to the 4 months prior to the beginning of the campaign.

Implications

Unlike traditional media, online content is not only long-lasting, but also creates real value through ongoing conversation.  As the conversation evolves, each new tweet, Facebook update, or blog post creates a new point of exposure for potential customers.

The campaign, or ad, impressions, continue on much after the initial “buy” has been completed, creating ongoing value for the brand and its customers.

What has been your favorite campaign with Social Fabric?

I have done only one, the Boots one, but I really enjoyed that. And even though its the only one I have managed, I am pretty sure it would still be up there! I loved the fact that it taught me things about my medicine cabinet, and Boots that I had no idea about!

What do you enjoy most about the Social Fabric Community?

The opportunity to meet new bloggers, and read their blogs, as well as the chance to experience shoppertunities, which is something completely new here in the UK.

Please share a link from a campaign you have participated in so we can all go check it out!

http://www.kiddycharts.com/health/medical-kit-mission-to-boldly-go-where-no-nasal-spray-has-gone-before/

Any fun or interesting facts about yourself or your blog that you would like to share with the world?

• My knickers once fell down in Marks and Spencer (though perhaps I shouldn’t be sharing that); they weren’t M&S ones, and the elastic went – perhaps you can use that in a campaign!?
• I am obsessed with the current Doctor Who; who is 26, and I am 40 this year, so I know I should have outgrown this one.
• I love One Direction, but please don’t tell anyone.

If you were sent to a deserted island with one other person, who would it be and what 3 things would you bring with you?

Steve Jobs, and I know he sadly isn’t with us anymore, but I would love to chat to him; a wonderfully inspirational person, and business man. Which brings me on to what I would bring with me, my iPad and my iPhone, and a photo of my family…not necessarily in that order of course!

Helen’s Links ~ Check her out, follow her, give her some Social Fabric love!

Blog ~ http://www.kiddycharts.com

Facebook ~ http://www.facebook.com/kiddycharts

Twitter ~ https://twitter.com/KiddyCharts

Adobe Photoshop Express App ~ Quickly & Easily Transform Your Photos
I take a ton of pictures on my iPhone. With 1000s of photos on my phone, I might just have a problem (but I will never admit it)! I do most of my photo editing in Instagram, but I’m also very curious to learn about other options for editing pictures on my phone. I was excited to learn about Adobe’s Photoshop Express, a free app that is optimized for the iPhone5, which just so happens to be what I have.

Getting the app is easy – I headed to the app store on my phone and searched for Adobe Photoshop Express. It popped right up and installed without a problem. Adobe Photoshop Express has a free version and a paid version. I tried out the free version and found it very easy to use.  And it’s really easy to share the pictures on Facebook, Twitter, or email them to whomever you may want!

Requirements of the Adobe Photoshop Express App: Compatible with iPhone, iPod touch, and iPad. Requires iOS 5.0 or later. This app is optimized for iPhone 5. Head over to iTunes for detailed information.

Before I tell you about this app, I have to share a really cool feature I learned about my iPhone!

Did you know, you can take a screen shop of your iPhone by pressing at the same time, the on/off button at the top of your phone, and the control button on the bottom middle? Yup. I did not know that. I learn something new every day. Knowing this tip is really going to simplify my life. I am so grateful to my helpful hubs for pointing that out to me!

And now, on with the review…

To get started, install and open the Adobe Photoshop Express app on your device. You can take pictures directly from the app, or use pictures you already have saved on your camera roll.

I chose to use pictures I already had, so I scrolled through my camera roll until I found one I wanted to play around with and I selected it.

It’s very easy to crop, reduce red-eye, add borders, and preform some basic picture magic. It was pretty intuitive. I was able to swipe my finger across the screen and change colors, sharpen, and change the lighting and exposure. It was really easy to undo and redo changes. It has a fun auto correct feature that decides how to improve pictures and then fixes them.

Top editing features of the Adobe Photoshop Express App include:

• Basics: Crop, Straighten, Rotate, and Flip

• Color: Exposure, Brightness, Contrast, Hue, Saturation, Tint, and Temperature

• Filters: Black & White, Colorize, Sketch, Soft Focus, Sharpen, and Reduce Noise

• Effects: Vibrant, Pop, Border, Vignette Blur, Warm Vintage, Rainbow, White Glow, Soft Black and White, and 45 additional effects that can be purchased

• Borders: Rectangle, Rounded, Oval, Soft Edge, Vignette, Rough Edge, Halftone, Film Emulsion, and 40 additional borders and frames that can be purchased

Overall, the app was pretty intuitive. Most everything I did was straight forward and simple to figure out. Cropping was easy ~ simply move the box with your fingers and accept or reject the changes.

Changing the colors around was very easy as well. I like to play with brightness and contrast a lot and was pleased to see that as an option. I also really liked the sharpen feature.

There was a large assortment of free borders to quickly add to pictures, but some of the fancier versions require the paid version of the app.

After playing around with all the features and editing your picture to your satisfaction, it’s really easy to share the photo to Facebook, Twitter, or Tumblr, or to email it as well. Just click the share button, and pick your poison!

Pros of Adobe Photoshop Express App ~ it’s quick and easy, it’s free, the free version has a lot of fun features and it is very easy to share to social media.

Cons of Adobe Photoshop Express App ~ it doesn’t interface with Instagram! That’s my biggest complaint. It does save a copy to the camera roll so I can go back and add an edited version to Instagram, but some other photo apps I’ve used share directly to Instagram and I like that a lot better. I’d also like the ability to write on my pictures, and I didn’t find that option in the Adobe Photoshop Express App.

All in all, I would recommend this app if you want basic photo editing capabilities and like to share pictures to Facebook, Twitter, or Tumblr very easily. Personally, I’m glad I played around with Adobe Photoshop Express App, but I probably won’t use it all that often until it is able to share directly with Instagram!

Michelle Marine blogs about life in Iowa at Simplify, Live, Love and provides tips for leading a simpler and more holistic life. SimplifyLiveLove is an eclectic mix of real food recipes, green and frugal living tips, gardening and food preservation, and homeschooling efforts, with an occasional craft and grammar tip thrown in too! Michelle can be contacted via email at michelle@simplifylivelove.com, and on Facebook, Twitter, Instagram, Pinterest, and Google+.

What has been your favorite campaign with Social Fabric?

My absolute favorite Social Fabric campaign has been the Unilever Cross off Hunger. It was a great campaign that brought awareness to Unilever’s anti-hunger efforts, plus it inspired me to get creative using a Bertolli jar as a flower vase. I got to share the great ideas that Unilever has about sustainability and show my readers how to upcycle an item they use every day!

What do you enjoy most about the Social Fabric Community?

I love the friendships I have developed in the community. Everyone is so willing to help each other to become the best they can be. It can be a blogger eat blogger world out there, but Social Fabric is not like that. I have never encountered someone that wasn’t willing to share some tips or help with a campaign. It’s been the best!

Please share a link from a campaign you have participated in so we can all go check it out!

http://crunchyfrugalista.com/hazelnut-caramel-latte-and-hazelnut-cheesecake-better-than-the-coffee-house/

Any fun or interesting facts about yourself or your blog that you would like to share with the world?

Though now I won’t shut up, as a kid I used to hate writing in school. I have also been blessed with a quick wit and sarcastic charm that get me in trouble from time to time, but it definitely keeps my husband on his toes.

If you were sent to a deserted island with one other person, who would it be and what 3 things would you bring with you?

If I was on a deserted island, I would have to say I would bring my husband, aka Mr. Crunchy, with me. He’s an amazing man and an ex-Marine, so he can help make sure I survive. The three things I would bring with me would be an air mattress that never deflated, a never ending supply of SPF 1000, and a lifetime supply shampoo. (Have to look my best while deserted)

Ashley’s Links ~ Check her out, follow her, give her some Social Fabric love!

Blog ~ http://www.crunchyfrugalista.com

Facebook ~ http://facebook.com/crunchyfrugalista

Twitter ~ http://www.twitter.com/crunchy_f

How many times have you worked on a document on your computer and then had to rush out the door, wishing you could keep your work going, while on the go?

With Google Drive App, you can do that easily!

Google Drive App

Google Drive allows you to keep all of your stuff in one place and then access it anywhere you go, from any device! You can store your documents, pictures, and files — even the big ones — using Google Drive and share them with anyone.

Not only can you store your files, but you can also continue to edit and create Google documents and spreadsheets. It’s perfect for those on the go. And, aren’t we all on the go??

The app is free to download and just starting out, you get 5GB of space free. You also have a couple of options to pay to upgrade your allotted space.

Getting Started

Once you download the app, you can scroll through the screens to learn a little more about what Google Drive does, or you can click the “Get Started” button and then sign in to your Google account.

Right away, you’ll land on your dashboard, which is where you’ll find all of your work.

Moving Around in the App

My Drive is everything in your Google Drive that you have created, synced, and uploaded. You can automatically sync My Drive to the Google Drive folders on your computer. Tapping the name of the file will open it up for you to view. Tapping the arrow next to the filename will show the details of the file, such as who has access to it and whether it’s available to work online or not.

Shared with me includes all of the files, folders, and Google Docs that have been shared with you. To sync files from this view, move them to My Drive on your computer.

Starred includes all items you have marked with a star. If you star something on the app, it will appear in the starred folder in Google Drive on the web. It makes it easier to find important things in your drive.

Recent is the section that contains all of the private and shared files you’ve opened, in reverse chronological order. This also make it easy to quickly find files you’ve been working on.

Offline is the section that shows all of the items you have made available to view offline on your mobile device. You can easily make items viewable offline while in the individual file. This is great for working on a file when you know your cell service is low or unavailable. The file will update on the drive as soon as you are back within cell service.

Uploads is the section of the app where you’ll find the most recent files uploaded to your Drive app. You will also find the option to upload files to your drive, from here. As a mom, I’m sure you know I take a LOT of pictures with my phone. This is a great option for me to unload some of those photos off of my phone, being mindful of my allotted space, of course.

PROS:

• This Google Drive for sharing files, and collaborating with others on the same file. Each person who has access to the file can see all changes made each time the file is opened.
• You can set files to work on offline so you never have to worry about cell service.
• If your phone is lost or stolen, you don’t have to worry about lost files because they are already saved on your Google Drive, which is accessible from any device.
• With a new phone, there’s no stress about copying files over from your old phone.

CONS:

• Right now, there is no Trash section in the app. Anything removed to trash on the app will be available to find, view, and restore on the web only. Other than that, it’s the only issue I ran into with the app.

Overall, this is such a valuable tool for making your work more efficient. As a blogger, I get lots of files from campaigns I’m working on and this is a great way to keep them all together, for quick reference, no matter where I go. It’s so much easier than digging those files out of your already overflowing email inbox. I’m a big fan of Google and everything they offer their users. I know this app will only get better with time.

Requirements: Compatible with iPhone, iPod Touch, and iPad. Requires iOS 5.0 or later. This app is optimized for iPhone 5.

Jamie is a wife, baby snuggler, toddler wrangler, step-mom, and blogger, who loves photography, traveling, and DIY projects. You can find her writing all about it on her blog, Roubinek Reality. Whenever she’s not spending her time as the organizer and captain of her busy family of seven, she loves watching sports like Texas Rangers baseball and SEC college football.

Jamie would love to have you connect with her on Twitter, Facebook, Instagram, YouTube, Pinterest, or Google+.

What has been your favorite campaign with Social Fabric?

I’ve only done the Boots heritage campaign so far but I loved it because I’m forever shopping there.

What do you enjoy most about the Social Fabric Community?

There’s a real camaraderie here and a commitment to high standards. I’m looking forward to getting even more involved!

Please share a link from a campaign you have participated in so we can all go check it out!

http://circusqueen.co.uk/2013/04/this-is-the-way-the-toddler-shops/

Any fun or interesting facts about yourself or your blog that you would like to share with the world?

I have a weird accent that morphs depending on whom I’m speaking to and what we’re talking about. I regularly have to insist to people that I am from the Caribbean and am not a second generation migrant. They all just think I’m Welsh.

Circus Queen wasn’t necessarily supposed to be a parenting blog. In fact, I’d thought I’d mainly blog about feminism. It just kind of happened. In my daughter’s early months I discovered a passion for parenting “consciously”, so I started to blog about that.

If you were sent to a deserted island with one other person, who would it be and what 3 things would you bring with you?

Is it really bad to say I’d want it to be my daughter because otherwise I’d spend the whole time worrying about her? It is? Ah well. I’d bring a journal, a knife (I’m not sure what I’d do with this but it seems sensible) and waterproof eyeliner.

Adele’s Links ~ Check her out, follow her, give her some Social Fabric love!

Blog ~ http://circusqueen.co.uk

Facebook ~ http://facebook.com/circusqueenblog

Twitter ~ http://twitter.com/adelejk

What has been your favorite campaign with Social Fabric?

I loved doing the Bigelow Tea Life of Pi Academy Awards Party! It was so much fun and I always love hosting a party!

What do you enjoy most about the Social Fabric Community?

I feel like I am a part of a family – except it’s online. I’ve had members reach out to me individually when dealing with personal issues and it felt so good to know they cared about me and not only from a business perspective. I also love Social Fabric because it has given me the opportunity to work from home and be able to take care of my kids while earning a living.

Please share a link from a campaign you have participated in so we can all go check it out!

http://www.themommy-files.com/2013/02/how-to-host-an-academy-awards-aka-oscars-party-with-bigelow-tea-americastea-cbias/

Any fun or interesting facts about yourself or your blog that you would like to share with the world?

• I am the oldest of four girls, but had three boys.
• I was a Girl Scout and earned the second highest award in scouting – the Silver Award.
• I have been blogging for almost 5 years.
• Thanks to my blog, I have had the opportunity to travel around the United States, as well as to Mexico.

If you were sent to a deserted island with one other person, who would it be and what 3 things would you bring with you?

I would be with my boyfriend, Frank. We would bring water, blankets, and chocolate.

Shannon’s Links ~ Check her out, follow her, give her some Social Fabric love!

Blog ~ http://www.themommy-files.com/

Facebook ~ https://www.facebook.com/pages/The-Mommy-Files/175638405059

Twitter ~ https://twitter.com/themommyfiles