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Now We’re Cooking Social Media…With Gas!

Aug 23 2012
@ 2:42 pm
in Return on Relationship, Social Takes, We Believe
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Last week I had the privilege of speaking about social media to a group of marketing and communications professionals at the Southern Gas Association Marketing and Customer Experience Conference.

I’ve given similar presentations a number of  [read more →]

Collective Bias™ Core Values

May 3 2012
@ 2:25 pm
in Community, Culture, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media, Uncategorized, We Believe
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cb logo1

The Collective Bias Core Values provides our clients, employees and our Social Fabric® community with tools to succeed, grow, inspire and learn. These Core Values have been instilled within our culture and  [read more →]

Dads, Let’s Mentor Our Daughters to be Future Tech Leaders

Apr 2 2012
@ 9:58 pm
in Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media, We Believe
· 5 Comments »

Mary Catherine

Mary Catherine

Look at the current crop of emerging technology companies and you’ll see many similarities like leverage of the social graph and disruption of media channels as we currently know them.  They also  [read more →]

Think Before You Discount

Jul 28 2011
@ 6:16 pm
in We Believe
· 4 Comments »

Until recently, “social media fatigue” has been the most dangerous “condition” that we social media marketers have had to combat.  Now, however, with the recent trend toward frequent deep discounts and coupon offers, we are risking an  [read more →]

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