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Type- A Collective Bias employee explores the Type- A Parent Blogger Conference

May 1 2013
@ 3:18 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

At the conference

Am I a parent? No.
Am I a Type-A personality? Well…yes!

Although the title is Type-A Parent, the conference was so much more than just blogging as a parent. Collective Bias was one of the many  [read more →]

There is No Place Like Collective Bias

Apr 26 2013
@ 2:46 pm
in content marketing, Uncategorized
· 2 Comments »

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by: Hunter Poole

Every morning I wake up, put on my three-piece suit and make the trek to Bentonville.  Upon arrival at 201 S. Main, I enter the office, take a seat at my cubicle, and  [read more →]

Help Us Welcome Our Two New Hires!

Apr 24 2013
@ 4:44 pm
in content marketing, Jobs, Uncategorized
· 9 Comments »

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Sheri Dighero, Sr. Director, Business Development.

Sheri is joining Collective Bias  with 12+ years of Walmart shopper marketing experience. She is experienced in selling over 100 CPG companies to include top hitters such as Nestle, ConAgra and  [read more →]

Building Customer Relationships with Branded Story-Telling

@ 3:44 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

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There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of  [read more →]

Right Message, Right Time, Right Consumer, Wrong Strategy?

Apr 23 2013
@ 5:49 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

Legos

The goal of marketing for the past 69 years has been pretty simple.  Sell more stuff by getting the right message to the right consumer at the right time. My grad school marketing classes at  [read more →]

3 Tips to Nail Your Consumer Focus Through Online Content

Apr 19 2013
@ 4:11 pm
in content marketing, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

http://www.snapsurveys.com/blog/wp-content/uploads/2012/03/demographics2.jpg

As today’s buyer behaviors and demographics shift, brands must also shift their product/service offerings, marketing strategy and message to hit their target consumer where they spend their time.

According to Brandwatch by Nielsen, Americans are spending  [read more →]

App Review Series: Pic Stitch

Apr 18 2013
@ 12:43 pm
in content marketing, Mobile, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

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App Review Series: This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored posts, but  [read more →]

CB Welcomes Blake Marts to the Team!

@ 1:26 am
in Jobs, Our Team, Uncategorized
· 7 Comments »

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We are so excited to welcome Blake Marts to our Collective Bias team! He will be joining us in Bentonville on Friday, April 19th. Here is a little bit about him:

Blake Marts, Business Development Support Manager.

[read more →]

My Last Minute, Office Basketball Parties

Mar 25 2013
@ 4:04 pm
in content marketing, Culture, Events, Social Shopper Media, Uncategorized
· 3 Comments »

9. Watch Party 2

By: Kurt Deininger

When I found out that I was going to be in charge of putting on the Collective Bias office parties for the big basketball tournament this March, I had no idea how I  [read more →]

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