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John Andrews

The Media Insurgency Has Begun. Viva La Revolution!

Mar 15 2013
@ 3:39 pm
in content marketing, Shopper Marketing, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 2 Comments »

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I’ve been thinking about Daniel Morgan recently.  Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army.  Having served in the aforementioned  [read more →]

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Mailena

Recharge & Refuel with Collective Bias at SXSW

Feb 27 2013
@ 10:59 pm
in content marketing, Events, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

Collective Bias SXSW

What do lockers, food and an ambulance have in common?

Nothing really, except for the fact that we will have all three at our Cantina de Socíal at SXSW. We’re pretty excited about our setup and  [read more →]

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kristinwheeler

App Review Series ~ Have You Joined Path?

@ 3:53 pm
in content marketing, Mobile, Shopper Marketing, Social Shopper Media
· 1 Comment »

Path14

App Review Series: This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored posts, but  [read more →]

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Courtney Velasquez

9 Ideas to Raise Morale at Work

Feb 12 2013
@ 10:53 pm
in content marketing, Culture, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 1 Comment »

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1. Use an existing incentive program or make one up yourself!

Collective bias has started using an incentive program called YouEarnedIt.com. When a coworker does a good job on something you can  [read more →]

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John Andrews

Death of the Free Standing Insert (FSI) – The Print Cliff is Here

Feb 11 2013
@ 9:35 pm
in content marketing, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 2 Comments »

japicture

Print is dead.  Three years ago when I said that, the reaction was swift and furious.  Print has a long way to go most would say.  Many would also add that they love to read  [read more →]

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Ted Rubin

Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?

Feb 8 2013
@ 2:13 pm
in content marketing, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 5 Comments »

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The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive  [read more →]

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cbblog

The Importance Of Embracing Return On Relationship: A Best Seller Book Review

@ 5:23 am
in content marketing, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

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Return On Relationship

Reviewed by

Ron Lunde & Dave Henry

Return on Relationship, by Ted Rubin and Kathryn Rose, is not simply a good book, it is simply a good book about an  [read more →]

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lizlongcrier

What Makes Collective Bias Different?

Feb 7 2013
@ 8:25 pm
in Community, content marketing, Culture, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· 3 Comments »

blogher 6

At Collective Bias we pride ourselves in being able to produce real experiences and create organic social shopper content for the brands that we work with. Our ability to produce these experiences is primarily due  [read more →]

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Rebecca E. Parsons

Seductive Tables Changed the Way I Shopped for Valentine’s Day

@ 4:07 pm
in Books, Experiences, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· 1 Comment »

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I am a blogger and I really love what I do. Since I became a member of Collective Bias’ Shopper Influencer Group, Social Fabric (SoFab), I have grown into a professional blogger. Through SoFab, I  [read more →]

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Melissa Garcia

Changes and Trends in Couponing

Feb 4 2013
@ 6:29 pm
in content marketing, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media, Uncategorized
· Leave a Comment »

Untitled

In today’s economy people are still looking for ways to save money. As a couponer and frugal blogger it has been interesting to watch the different trends happening with coupons over the past several  [read more →]

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