You are browsing the archive for Return on Relationship.

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Mailena

Recharge & Refuel with Collective Bias at SXSW

Feb 27 2013
@ 10:59 pm
in content marketing, Events, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
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Collective Bias SXSW

What do lockers, food and an ambulance have in common?

Nothing really, except for the fact that we will have all three at our Cantina de Socíal at SXSW. We’re pretty excited about our setup and  [read more →]

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cbblog

The Importance Of Embracing Return On Relationship: A Best Seller Book Review

Feb 8 2013
@ 5:23 am
in content marketing, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
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Return On Relationship

Reviewed by

Ron Lunde & Dave Henry

Return on Relationship, by Ted Rubin and Kathryn Rose, is not simply a good book, it is simply a good book about an  [read more →]

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brandijeter

Social Fabric Members #LuvSoFab!

Feb 1 2013
@ 9:13 pm
in Community, content marketing, Culture, Events, Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 7 Comments »

Social Fabric, Collective Bias, Instagram, Photo A Day

If you only know one thing about Collective Bias, you know this…our Social Fabric community rocks! We always work to make sure our community members know how much we appreciate them, but we’re kicking  [read more →]

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Ted Rubin

Social Media… How Do You Measure Success?

Jan 3 2013
@ 10:30 am
in content marketing, Return on Relationship, Shopper Media, Social Shopper Marketing, Social Shopper Media
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WordCloud.TedRubinPost.1:1:13

This post written jointly by Ted Rubin and Casey Petersen

“Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we  [read more →]

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Ted Rubin

Are You Too Comfortable to Grow? Break out of that Mindset!

Oct 9 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
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mindset

Most of us spend our lives trying to “get comfortable and stay comfortable.” We want a roof over our heads, enough food to eat, a decent car to drive, and enough money that we  [read more →]

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Deshaun Artis

Ted Rubin Chats with Todd “Turbo” Watson

Oct 2 2012
@ 3:45 pm
in About Us, Events, Life as a Startup, Our Team, Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
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It was just a little under three and half years ago that Collective Bias was formed. Hear about how we got where we are today from the humble beginnings by our very own Ted Rubin as he sits  [read more →]

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Ted Rubin

Are Your Customers Lying to You? How Can You REALLY Tell What They’re Thinking?

@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
· 2 Comments »

Untitled

In John Nosta’s Thinkology blog post, “The Fundamental Marketing Dilemma: Language is a Lie,” he discusses books like Malcom Gladwell’s Blink and Tor Norretranders’s The User Illusion, which explore the ideas of how we perceive things. These authors  [read more →]

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Ted Rubin

Be Good To People and Just Be Nice

Sep 25 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Uncategorized
· 1 Comment »

random-acts-of-kindness1

I am a big believer that doing good, and just being nice to people, begets good treatment in return (part of that “Return” on Relationship)… for the most part. Therefore there is a return,  [read more →]

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Ted Rubin

A Secret to Innovation: Childlike Imagination

Sep 18 2012
@ 10:00 am
in Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media
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Untitled

Need inspiration to do a better job of marketing, collaborating and growing a better future for your business? Then observe your kids (or somebody else’s kids if yours are grown). The kind of imagination  [read more →]

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Brad

The Death of the Click

Sep 12 2012
@ 9:25 am
in content marketing, Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
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Editor’s Note: This post originally appeared on BradLawless.com last week.

Almost every day we have discussions with clients (brands and retailers) at Collective Bias about the best way to measure success in content marketing.  [read more →]

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