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John Andrews

SXSWi 4 Years On…

Apr 23 2012
@ 6:41 pm
in Events, Location Based Services, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media
· Leave a Comment »

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Four years ago I attended my first SXSWi conference with the Walmart Elevenmoms bloggers.  I was amazed by the burgeoning industry I saw unfolding and the changes it would have on the media  [read more →]

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John Andrews

12 Social Shopper Marketing Trends for 2012

Jan 19 2012
@ 10:05 pm
in Location Based Services, Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 2 Comments »

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In 2011, we saw Social media consumption begin to surpass most other forms of traditional media. Businesses and brands have some social presence in the form of at least a Facebook page. Many began to  [read more →]

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John Andrews

Is LBS Ready for Prime Time? Relevance for Consumers Lies in Delivering Value

Dec 7 2011
@ 3:10 pm
in Location Based Services, Shopper Marketing, Shopper Media, Social Shopper Marketing
· 3 Comments »

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Almost four years ago, I was attending SXSW with the Walmart Elevenmoms group.  I was learning about social media from the people that were doing it by immersing myself in the culture.  Having spent  [read more →]

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