2013 – Our Future’s So Bright…
I’ve never been more excited to start a new year. 2012 had its ups and downs, but I see a bright future ahead for the Social Fabric community and it’s going to be like nothing that Social Fabric® has ever experienced before.
2012 in Review
1. Renewed and Restored. In August of 2012, we cleaned house and removed over 600 inactive members from the community. These members were not interacting in the community conversations, not participating in our shoppertunities and basically not logging into the community for very long periods of time. By the end of 2012, we had over 1,400 truly active community members.
2. Creating Opportunities for our Community! We paid our community over $1.7 million for their time and participation on our campaigns. We ran an average of 50 programs each month that vary in size and length.
Our community members not only participate in client programs, but they also run them (a big point of difference between our community and other blogger networks.) Community support and development is a huge focus for me. Collective Bias cannot exist without our Social Fabric community; offering these leadership opportunities is just one way we show that support.
3. Active Recruitment. We attended and/or sponsored over a dozen conferences in 2012. We wanted to meet our community and find new members who would be a good fit in the US and Canada. Consequently, we met a large number of our current community members and recruited bloggers in niches that needed development.
4. Continuing Education – The Evolving Story. In 2012, we developed SoFabU, a continuing education platform for our bloggers. SoFabU offers the opportunity for bloggers to grow their skills as content generators. While in beta stage, we held 2 photography courses, which resulted in great photography improvements from everyone involved. We learned a lot during our beta year that we will implement during our 2013 SoFabU launch.
3 Exciting Things Coming Up in 2013
1. SoFabCon – Guess What? Our vision is finally coming alive! We are finally planning our 1st annual conference designed by our community for our community. SoFabCon will launch in Bentonville, Arkansas, on May 3 of this year.
Bloggers will hear from the brands themselves about what they are looking for when they hire bloggers. We will also have sessions with all things web-related, media kit related, and how to do the very best SoFab Shoppertunities. The sky is the limit and we plan on pushing it to the limits!
2. Global Community Expansion We are partnering, sponsoring and attending conferences in the US, Canada and the UK during the next year. We also want to building partnerships with other blogging communities, working to support and strengthen them and ourselves. Social Fabric will continue to grow and expand into these countries in 2013 but will maintain the same standards when selecting new members that we have in the past.
3. SoFabU. If you are a member of Social Fabric and have heard of SoFabU then you know how valuable it has been for the bloggers that attended our 2012 courses.. In 2013, SoFabU will launch more classes on topics to help our community members grow their skills.
Community members will take courses at their own pace with no limit on the number of students that can enroll in each course! We will also offer testing and certifications exclusively to Social Fabric members. Word on the street is a series of SEO courses will be announced before SoFabCon and a dedicated SoFabU site for all courses will be released around the middle of the year.
With all the awesome education and opportunities we will provide Social Fabric, I predict community members will double what they made in 2012. We are helping to produce the best bloggers on the web and I feel that will pay back tenfold.
Our dedication to community and the support we provide it will help everyone grow their skills and increase their readership and reach. Better bloggers will mean even more programs for our community. This will lead to new community members, a need for Campaign Leaders (bloggers contracted to run a campaign) and in the end…more opportunities for everyone!
Here’s to 2013!