The Social Intranet: How CB uses Path to Improve Internal Communications
Do you have a company intranet? Do you use it much? In much of my corporate life, I’ve found that while intranets are well intentioned, they frequently become stale and of limited utility as updates wane and other tools take their place. As with all technology, we start from the position of the objective. In the case of intranets, usually the goal is to improve organizational communication like events and happenings, people and links to critical company information and documents.
New cloud technology is changing how we all communicate, though. For example, Box and Dropbox have virtually eliminated the need for the vaunted :G drive (or whatever drive shared files went to die). From any of my devices, I can now access every file our company has and it’s as up-to-date as the last save. The same with people, I can now access our entire company personnel via our company profile on Linkedin or even our own people aggregator on Pinterest.
Finally, team building becomes a ton of fun on Path. We have daily challenges on fitness via Nike+, bi-coastal dinners, Awkward Stretching challenges (don’t ask), all connected by this simple tool. Over 1,300 members in our Social Fabric community can take part in our corporate culture as well.
Communication is changing and becoming more fluid and seamless. Just like the rest of the digital world, people are going to a “Place” like a website less frequently. Give some thought about how new tools can promote sharing ideas and information and bring your organization together.