A Boy’s Best Day With Daisy BB Guns

Sep 10 2012
@ 8:37 pm
in content marketing, Culture, Return on Relationship, Shopper Marketing, Shopper Media, Social Advertising, Social Shopper Marketing, Social Shopper Media, Social Takes

Joel shooting a Daisy BB gun at the Daisy Museum

Last Friday, some members of the Collective Bias team had a meeting with the leadership of Daisy here in Rogers, Arkansas.  I brought my 11-year-old son, Joel, along because we were going to get a chance to tour the factory and perhaps shoot some of the guns.  He was thrilled!

I, on the other hand, experienced a somewhat heightened level of anxiety, if that’s what you can call it.  As a Canadian, my exposure to guns has been very limited until moving to the U.S. 12 years ago.  Hand guns are illegal there and they are not sold in any of the stores that I ever went into.  Guns, to me, were something that police officers carried and rarely, if ever, used.

My son, however, has a fascination with airsoft and bebe guns.  He knows a lot about them and has several Daisy BB guns, which are kept at his father’s house, and, until now, were not allowed at mine.

The reason I tell you all of this is because our day with the team at Daisy changed my perception of the sport.  We were treated to proper instruction on how to shoot and handle the guns. Safety was a part of every part of our tour.

The president and CEO of Daisy, Ray Hobbs was a truly passionate leader and took a special interest in my son’s desire to learn, sample and even build his own gun.  Ray arranged for Joel to have his very own, personally inscribed, Daisy Red Rider, which Joel, himself, assembled in the factory.

Joel and Ray Hobbs, CEO of Daisy

Daisy is going to great lengths to support clubs across America where young girls and boys can learn to respect and handle guns while participating in a sport that can become a personal passion. For more information about joining a youth shooting club, check out the Daisy website or go to the Youth Shooting Sports Alliance for more information.

Joel assembling his own Daisy BB gun.

As a mother, I am educating myself on the safety and proper handling of these low power bebe guns.  It is my hope that with proper guidance, my son can fulfill his passion and grow into a responsible owner of more powerful guns as he matures.  I feel that education for him and myself has been a critical element in becoming more comfortable.  Since our day in the Daisy factory, Joel and I have spent several hours bonding while participating in target practice.  We have had so much fun that I may even go to Walmart and buy one for myself. :)

Me, shooting my first BB gun!

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3 responses to A Boy’s Best Day With Daisy BB Guns

  1. kimjanocko@collectivebias.com said on September 10, 2012 Reply

    How cool! If I ever get my boys to Arkansas they would LOVE to do this. I better not let them read this or they will be jumping in the car ready for a road trip lol :)

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  2. Mimi said on September 11, 2012 Reply

    My boys spent the summer up at their grandparents shooting bb guns with their cousins. I have no idea what they were shooting with. I’m one of those moms who has a lot to learn! Thankfully their uncles are well versed in guns as they’re both hunters.

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  3. Randy said on March 18, 2013 Reply

    I’m 63. Days spent with my Daisy when I was about Joel’s age were some of the best of my life, along with playing baseball from sun-up until after sun-down in a vacant lot during summer vacation.

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