Video: Ted Discusses Collective Bias Case Studies
in Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing, Social Shopper Media, Uncategorized
Peter Propp, the owner of the vlog 10minutestrategy, sat down with Ted Rubin and discussed a few Collective Bias campaigns that showed direct sales results, including Glidden and Nestle ice cream brands. He explains the process of how a campaign is brought to life and how user generated content can help amplify existing traditional media buys for brands and retailers.
In these case studies, Ted discusses how Collective Bias helped with the following results:
- Glidden – Promoted use of Glidden Tester product. Program resulted in 15MM impressions, 67% increase in sales for Testers and Glidden gallon product’s first $1M weekend at Walmart.
- Nestle – Promoted Edy’s, Dreyer’s and Drumsticks at Walmart during the Walmart Ice Cream Social and experienced 32MM impressions and achieved a 37% Sustained Sales Lift.
- Elmers Glue – The Social Fabric® community created a DIY community called Glue ‘n Glitter – now the 2nd largest traffic driver to the Elmers’ Web property. They have created tremendous energy, activity, awareness and sales for Elmers and they have posted some amazing activity on Pinterest.
Check out the interview here!
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