Guest Post: My Collective Bias Experience

by Marc Shalom

On Thursday April 19th, I had the great opportunity to meet Mr. John Andrews, the CEO of Collective Bias. We met at the Waldorf Astoria Hotel for breakfast and his colleagues Mr. Ted Rubin and Mr. Matt Garcia joined. We had a great time making conversation as they were so easy to get along with as well as entertaining.

I am a high school intern. The opportunity to meet men with this much power and who have had tons of success can be daunting. They made it easy for me. After speaking and getting to know each other, the three gentlemen briefed me on their meeting they had with the corporate marketing team for Samsung. It was a sell on social media, something I am very familiar with. In fact there was a quote said by Mr. Rubin regarding social media that really caught my attention. Mr. Rubin said “not using social media nowadays for advertising is like not using the television 20 years ago when that was well known.”

The way I was treated made me feel like I was part of Collective Bias and that I was going to contribute to what this meeting had to offer. After an interactive car ride, which I learned more and more about the three gentlemen as well as what they do, we arrived at the Samsung headquarters in Ridgefield Park, New Jersey. I came along and sat in a huge boardroom with the Samsung team and the Collective Bias team. I listened to the three gentlemen wisely sell Samsung on Collective Bias and what they do. To the credit of the three gentlemen I definitely was sold on the company’s motto and I’m sure Samsung’s team was as well.

It was amazing to see these businessmen and women in action. It’s an opportunity I’m sure many people would love to have. I, a high school intern, had this chance of a lifetime to sit in on this meeting as they went through their proposal. I sat there quietly focusing on everything said and took 4 pages of notes. Those 4 pages are now so valuable to me and I am sure that I will always use it where ever I go in life. It is rare for men who are so busy and could’ve easily declined to have an 18-year-old teenager come along for their ride. Not only that, they were so helpful and willing to teach me. It was truly an amazing day that I certainly will not forget. I would like to thank Mr. Andrews, Mr. Rubin and Mr. Garcia for the day that I spent with them. I hope that meeting will give them success and I will cherish every second that I had with them.

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