Dad 2.0 Summit: 3 Takeaways about Dad Bloggers
Dad 2.0 Summit, the first dad-bloggers conference, kicked off right before SXSW in Austin. In contrast, it was a much smaller conference, which made getting quality conversations with others much easier. Mommy Bloggers have garnered a lot of attention in the media and from brands, but dads are showing they are just as influential by how they represented themselves here. Top three takeaways:
- Dads are no longer, and can no longer, be ignored by marketers. Men have always had purchasing power, but when dads become the primary caregiver at home, they also become the primary purchaser of home and personal care products. Dads are also getting recognized for the role they play in larger purchases in the home. “My wife may be the primary decision maker for what groceries we buy, but if we’re talking about TV’s, computers, electronics and vacation destinations, I’m absolutely a major decision-maker,” said Adam Cohen of DadaRocks.
- Dad Bloggers Need Community. One of the reasons mom-blogging took off, and became a solid business, was because of the community that they naturally built among themselves. Men, in general, aren’t as quick to congregate and gab, but forming communities like Dad 2.0 is not only important personally, but professionally, as we build relationships between Dad-Bloggers and Brands.
- Dads are actually better at video games than moms. Kristen Chase (@ThatKristen) and Stacy Morrison (@BklynStacy) know I’m right.
Do you notice any other major themes coming from these conferences? Please let us know in the comments!