11 Things We’re Proud of on our Half Birthday – #111111

Nov 10 2011

@ 1:14 pm

in About Us, Community, Culture, Our Team, Return on Relationship, Shopper Marketing, Shopper Media, Social Shopper Marketing

11/11/11 is our half birthday, making us 2.5 years old (WOOT!) Since our 2nd birthday we’ve changed in so many ways. Here are 11 things we’re proud of and thankful for on our half birthday:

1. Veterans - Today is, most importantly, Veteran’s Day. We appreciate our veterans and current military troops that serve and protect our home so that we are provided with freedom and given opportunities to live a happy and healthy life. We are proud to live in a country that allows its citizens to be creative and entrepreneurial, and we are super grateful to our military veterans for providing that to us.

2. Community – Over the last 6 months, our Social Fabric® community has powered overwhelmingly successful campaigns such as Glidden Testers, where the results led to an increase in sales and a $1MM weekend; M&M’s Get Corny, where the chatter about the M&M’s White Chocolate Candy Corn led to high product demand; and Kmart Outdoor Living, where the backyard transformations with Kmart outdoor products helped improve brand recognition for Kmart. Without our rock star community members, Collective Bias would not be where we are today. So a HUGE thank you to each of our members and friends for consistently over-delivering awesomesauce and inspiring both our clients and our team with your creativity and passion for what you do.

3. Brand & Monkeys- If you haven’t noticed, the Collective Bias brand got a new look. Our creative team has worked really hard to develop a look and feel that is consistent and, well, sexy.

Speaking of sexy, have you seen our monkeys? When Collective Bias was in its wee stages and a team of only three, someone asked, “So, what do we do now?” And the response was, “We can do whatever we want…we’re like a bunch of armed monkeys running around.” The monkey, therefore, represents that attitude of doing whatever we want. We pride ourselves on thinking outside the box, over-delivering, and creating innovative solutions for our clients and our community.

4. Growing Team – Since May, we’ve doubled in size to almost 30 employees! We now have a working production, creative, accounts and sales team who are consistently producing awesome results. We couldn’t be more proud of the team we’re forming and the passion each person brings to the job every day. Thanks to everyone for making the past 2.5 years memorable and possible.

5. New Community Platform – On 11/11/11 at 5pm CST, the Collective Bias community platform as we know it will be shut down and relaunched as a new and more streamlined platform on Monday, Nov. 14th, at 9am CST. This new platform will be easier to navigate, will allow community members to be more active and help our production team be more productive. All members will need to reset their passwords and update their profiles. We’re so proud of our creative and technology teams for working furiously for the past six months to get this platform launched!

6. LÜM – Have we said how proud we are of our creative and technology teams? Umm…they rock! On top of building a community platform from scratch, they’ve also built a location-based shopper marketing smartphone app that allows community members to document their path to purchase. The app called LÜM is still in Beta form, but will be launched soon.

7. Culture – As we grow, one of our priorities is to maintain our culture. With our rapid growth in the past six months, we’ve done that. Our office is an open atmosphere that allows for creativity and teamwork. The power of this is prevalent in how we serve our community and our clients. We keep it fun – bringing our furry pets to work, doing cartwheels, ringing bells, etc. We love what we do; we deliver serious value to our clients and we have fun doing it too!

8. Growth & Future – In a down economy, we’re very grateful and proud for our growth as a company. In the past year, we’ve grown 100% and have a goal of tripling this for 2012. With this growth, we need guidance. Our Board of Advisors, made up of industry experts, will help guide us as we plan for the future. Our strategic consultant, Kate Berg, has come on board to provide direction and expects great things for us. We’re proud and thankful for this guidance and direction!

9. Clients – Over the past 2.5 years, our portfolio has grown to include some of the top brands in the world. We’re proud to continue growing this portfolio as shopper media becomes more relevant to the shopper marketing world. Thank you to each of our clients for allowing us to show you the power of community!

10. Local Community – We are so lucky to be located in a town, Bentonville, Ark., that supports innovative retail-focused business and the surrounding area, Northwest Arkansas, is such a great place to be because it represents what we value – family.

Our Northwest Arkansas family has been great since the start of Collective Bias. In 2.5 years, we’ve become more involved with the Bentonville Chamber of Commerce, Bentonville Convention and Visitors Bureau and Downtown Bentonville Inc. We’re very excited about the opening of Crystal Bridges, which is opening on 11/11! Thank you to everyone who has embraced our company and has made it fun to be in Northwest Arkansas!

From AdventuresinBlogging.net

11. Have we mentioned our #Cbias Community? Our community is why we do what we do, and why we love what we do. Check out our Pinterest board of what some of our awesome community members have done for our half birthday: http://pinterest.com/craftymamaof4/show-your-cb-pride/.

Join the Twitter Chat on 11/11/11. We’ll be talking about Collective Bias and the new Community Platform relaunch.

When: Friday, 11/11/11 at 12:30pm EST

Where: Twitter – #111111 and #cbias

What: We will be giving away some gift cards during the 30 minute chat, so you won’t want to miss it!!! RSVP Here!

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Tags: Bentonville, bentonville chamber of commerce, Bentonville Convention and Visitors Bureau, collective bias, community, Downtown Bentonville Inc, glidden, kmart, Lum, M&M's, northwest arkansas, shopper marketing, shopper media, social media, social shopper marketing, veterans

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