AACVB – Blogging – A Cost Effective Way to Engage You Community

At Collective Bias, we help brands and retailers buy social media. So why are we talking to the Arkansas Association of Convention and Visitors Bureau?

That’s simple: because Kalene asked me!

Kalene is the Executive Director of the Bentonville Convention & Visitors Bureau. Her office is right around the corner from mine on the Bentonville Square so we run into each other all the time! She’s a student of new media and wants to figure out how to do social for her organization.

While our programs are cost effective relative to other forms of media (i.e. print ads or free-standing inserts) that a consumer packages goods company might buy, smaller organizations like BCVB simple don’t have those kinds of budgets… so we get creative.

These creative ideas are what she wants me to share with her colleagues at the 5th Annual AACVB convention held at the Northwest Arkansas Community College in Bentonville. Last year, Brad Lawless, VP of Communications at CB, talked with the group about Social Media 101. He presented an overview of social media and answered questions from the other executive directors and staff members of CVB’s from across the state. He laid down the social media foundation.

My presentation  will build on the mechanics of blogging. We will discuss basic blogging technologies, best practices for syndicating content, and enabling conversation with communities online.  I’ll showcase examples from the experts – the bloggers. We’ll go through some blogging tools and tips they use and finish by taking a closer look at some of their blogs. We’re also going to discuss how to approach blogging creatively from a staffing perspective and how to engage with local bloggers to create content for your organization.

It is going to be a fun day.
Follow along at #AACVB and let us know your throughts.

Cheers.
b.

By Brent Robinson. Follow him on Twitter!

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