What is Social Fabric?
Social Fabric® is an invite- or application-only private online community that is owned by Collective Bias™, a leading shopper media company. The community consists of over 1,100 members and brands, and over 170 interest groups. In order to maintain a good balance within the community our community management team screens all bloggers interested in joining our community.
Unlike many PR blogger outreach programs, we do not send our members products for review. Our members join interest groups within the community and apply for opportunities they feel passionate about. We send our members into stores to purchase product and show their entire path-to-purchase experience with the brand. We call these opportunities, “shoppertunities”. The entire process is documented using social sharing applications and various social media applications.
Our members not only participate in campaigns, but they also assist in the brainstorming and planning process. We even contract our Social Fabric® community members as Campaign Leads to run our projects. There is unlimited growth potential as a Social Fabric® member.
The Social Fabric® community is strong and steadily growing to support our diverse client relations that include Elmer’s, ConAgra, Sears, Colgate, MurphyUSA, and Mars Candy to name a few. Interaction, interest, and activity are key to having a successful experience within our community.
If you are interested in joining the Social Fabric community, please go to http://socialfabric.us, and click on the Join button.