Over the past 6 weeks, we’ve been doing the #Print4Blogher series with the UPS Store and Debba from Girlfriendology.com. We’ve been going over a variety of topics that are helping us prepare for Blogher 11. We first started with branding and how bloggers should represent themselves as a brand. Of course first, we had to define our brand. Debba gave us some great tips to identify our brands based on our goals, communications and purpose!

After branding, we talked about making goals. Figuring out a game plan for Blogher is a pretty big deal because everything seems to go so quickly. One of my main goals this year is to just have fun. Attending Blogher last year made me realize, having fun needs to be a main focus otherwise, everything else just gets lost in translation! Debba encouraged us to make our goals, then research how we can make them happen. I read over the sponsor list and now have a good idea of what brands I would like to connect with at Blogher. With researching who will be at Blogher, I was also able to find out who wasn’t going to be at Blogher. This helped me put together a list of brands I wanted to contact about potential sponsorships. Debba gave us some great info on securing sponsorships: start with your strongest contacts, align your goals with the sponsors goals and always be professional!

Our latest session was the design session which I had the pleasure of covering on our conference call. We talked about designing our business cards and media kits to hand out at Blogher. Getting to share your brand in what you hand out at Blogher is probably the most important thing about networking.  When considering the design make sure it’s; clear, creative and represents your brand! I’ll be using The UPS Store to print out my business cards and I know the quality will be just awesome based on what I’ve printed at the UPS Store before this. Blogher will be here quick, I really can’t wait for the experience!

Sara Blake is the editor of SuperSavingSense.com where she shares her creative thriftyness with others. She writes about living life in the cheap lane and shares crafts, recipes, deals, fashions and her favorite pastime; cupcakes.You can follow Sara on Twitter at @SuperSavingSara.

#Print4BlogHer Schedule:

Here is an overview of the topics we have covered

• Branding / Marketing – We’ll define our blog/brand as well as our marketing plan. (June 15th)
• Strategy / Goals – We’ll get ‘serious’ on our strategies and goals for optimizing our BlogHer experience and connections. (June 22nd)
• Doing the Research – The pre-work for making connections. (June 29th)
• Making Connections – Getting sponsorships and booking appointments. Then preparing the materials for these appointments. (July 6th)
• Writing and Designing Materials – Preparing quality business cards, information sheets/media kit and additional elements. (July 13th)
• Proofing  / Ordering materials – Making sure our materials are perfect and ready for BlogHer. We’ll also cover pre-party planning. (July 20th)
• Printing / Shipping / Packing – Printing, shipping and packing for BlogHer. (July 27th)
• BlogHer – We’ll all meet-up in San Diego for a special #Print4BlogHer party in #TheUPSstore on site on August 4th. Don’t miss this event and all these great bloggers that you’ll meet there!