#WEFIRST by @SimonMainwaring Launches June 7th at #iwny #LBSBoost #CrowdAdBiz, Preorder Today!
P.S. 15% off tickets today, 5/27! Register today!
Our Me First economy is broken and its flaws of greed and unsustainability are now exposed.
In WE FIRST, launching on June 7, 2011, Simon Mainwaring explains why we now have more power than ever before to transform our economic system to put market forces to work for a better and more contributory “We First” world.
The rise of social media means consumers now have unprecedented power to steer brands toward serving the world at large instead of only their own profits.
Mainwaring wondered if this shift in power could unlock a solution for social transformation that was never possible before. He asked how could capitalism creatively put market forces to work for a better world? How might corporations re-imagine their role in a way that balanced their necessary self-interest in profit with the need to massively increase the efforts and resources dedicated to global social transformation? And how could such a vision not only undo the damage done in the past, but also remake business into a sustainable engine of progress?
The result is a blueprint for a self-sustaining, more contributory We First economy that we all can play a role in creating whether we’re consumers, business executives, or investors.
Examining both economic failures and solutions, Mainwaring takes us from the unsustainable economies of Easter Island and Haiti to the very latest innovations of smart cash registers, smartphone apps, mobile shopping experiences and online games that contribute millions of dollars to social causes. He also shows how We First principles are being embraced today by small companies like Dancing Deer Baking Company and Guayaki Yerba Mate and Fortune 500 companies like Pepsi, Unilever, Patagonia, Procter & Gamble and Wal-Mart.
Companies like these are already beginning to transform the typical consumer transaction into “contributory consumption”, in which every purchase generates a contribution to help address global problems. Selling, buying, and contributing become fundamentally intertwined into one process, transforming the fundamental nature of commerce into a motor for global progress. This represents a fundamental shift in capitalism’s purpose and a systemic shift that integrates contribution within consumption. Retail becomes “Wetail”. And profit becomes purpose.
ABOUT THE AUTHOR:
Simon Mainwaring is the founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose, and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, the General Mills Digital Advisory Board, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California. He is an Expert Blogger for Fast Company. In 2010 he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group and a speaker at the 2010 Cannes International Advertising Festival. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup. Simon has received over sixty international awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design & Art Direction Awards, among others. He studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles, blogs at www.simonmainwaring.com and tweets @simonmainwaring
Visit www.wefirstbook.com to pre-order your copy today!
Norbert Beatty | Tel: (917) 886-8119 | Email: Norbert@fortierpr.com
Mark Fortier | Tel: 212-675-6460 | Email: email@example.com
Provided by Fortier Public Relations