From Elevenmoms to Eleven Hundred Mavens
Collective Bias brings Brands, Retailers and Customers Together for Two Years to Create Real Shopper Media
Collective Bias, LLC, celebrates two years of connecting brands, retailers and consumers to create real shopper media that benefits all three.
“In just two years, we have seen major changes in our proprietary Social Fabric™ community and our work with retailers and brands,” said John Andrews, Collective Bias Founder and CEO.
“Over the past two years, ‘Real Shopper Media℠’ has positively resonated with our clients as a way to provide valuable insights and to create new, innovative and effective conversations between shoppers and brands. These conversations provide an additional way to enhance existing advertising and marketing tactics,” he said.
SOCIAL FABRIC REACHES 1,000 MEMBERS AND RANKS AMONG THE TOP VISITED SITES
Collective Bias’ proprietary community, Social Fabric™, has grown to over 1,000 members in just two years. Social Fabric is a private community that includes bloggers with an average reach of 25,000 each. Social Fabric grew from basic strategy of the Walmart Elevenmoms, a group that Andrews created during his time at Walmart as director of emerging media.
“Our community members are incredible and are essentially the brains behind the majority of our most successful campaigns,” said John. “We are honored to have these influencers as part of our team!”
Socialfabric.us just broke the 3,000 mark on Alexa.com ranking as 2,950th most visited site in the United States, which signifies that the members of Social Fabric are “very engaged in the community and show great passion when it comes to what we do,” John said.
BUILDING AWARD-WINNING CAMPAIGNS WITH TOP BRANDS
In the last two years, Collective Bias has built a record of success in helping the world’s leading CPG brands achieve their product and brand awareness goals in specific retail channels. Collective Bias has received six Northwest Arkansas ADDY Awards, including a Gold ADDY for its Hershey’s Walmart Team Better Basket campaign.
COLLECTIVE BIAS DOUBLES STAFF
Collective Bias has more than doubled its staff size in a single year’s time, growing out of its sister company’s office space and into its own just one hundred yards away from the very first Walmart store in Bentonville, Ark.
Within the last few months, Collective Bias has also created a Board of Advisors that will guide the start-up as it continues to experience growth. Ted Rubin, the original member of the advisory board, has recently been transitioned into the role of Collective Bias’ Social Chief Marketing Officer.