Meeting Colgate at BlogHer
One of the things I really enjoy about being part of the Collective Bias Community is the opportunities to meet with some of the brands we work with. I was very excited while I was in NYC for the BlogHer conference that Colgate took the opportunity to invite us to their offices. It was a fantastic chance to get to know the brand better and to put faces to names of some of the Colgate employees as well as the PR agents that we deal with on a regular basis.
Some of the fantastic people we met were Scott Campbell General Manager, Integrated Marketing Communications; Mindel Klein, head of digital; and Greg Ross, responsible for Walmart customer marketing. These executives were there to meet us, to listen to what we had to say and to value our opinions. You don’t get chances like this every day.
We were also treated to an awesome presentation by Marshall Kappel. Marshall is the “germ guru” he shared with us a variety of everyday items and how many germs per square inch these items contain. You would be SHOCKED to see some of this information. The most surprising statistic was how many germs are in the human mouth. Any guesses?……OVER 1 BILLION per square inch! To put this in perspective a bit, your smartphone, (which if it’s anything like mine ends up anywhere and everywhere) has 1,032 per square inch. Yuck. This of course led to a discussion about how to control the bacteria population in your mouth. As I sat there I swear my mouth started feeling fuzzier and dirtier by the second! All I can say is go buy Colgate Total and brush, brush, brush!
I really appreciate meetings like this because it makes me feel like part of the team, like I am a valuable asset to the brand and not just another advertisement for them. You can only do so much through email, a meeting with the brand really seals the personal connection for me. I wish more brands would realize that bloggers don’t just want to be one post stands, we what a relationship, something that we are proud to be a part of. Thank you Colgate for taking the time to get to know us a little better.
What some of the other attendees are saying:
“The presntation at Colgate was both entertaining and informative. I felt like my feedback was important to them. I appreciated the question and answer session and of course dinner was amazing. Thank you Colgate!” ~ Kelly Loubet
“I’m really thankful to have had the opportunity to visit the Colgate Palmolive headquarters recently. The company representatives took the time to explain the Colgate mission and how the company works continuously to improve through research and feedback from consumers. We also learned about germs and listened to the emphasis on the importance of a clean mouth and clean hands. The company truly has a passion to educate consumers through their campaigns and products. At the end of the meeting the company asked us our opinions regarding Colgate Palmolive, their products and campaigns. I felt the leaders of the company wanted to hear opinions from us not only as social media ambassadors, but as authentic consumers on ideas they could use in the future.” ~Sara Blake
“From Softsoap, to disposable Wisp brushing, I learned a lot about the company and also learned to pay more close attention to my families dental needs.”~Mitch Chaitin
author info: Kim has always been the “go to mom” in her circle of friends. Whenever someone is looking for an opinion, an idea for a party craft or a coupon, Kim is who they come to. With that in mind, Kim started her blog http://craftymamaof4.com to share what she is passionate about with other moms online. Her blog is a mixed bag of information such as craft ideas and tips, money saving tips, stories about her family, product reviews, giveaways, recipes, and photography.