Walmart Brings Back Action Alley
by Courtney Velasquez
Last year Walmart decided to remove the huge pallets of specially priced merchandise they had displayed in the isles of their stores and in the past year, they have noticed a decline in shopper traffic from the removal. Walmart’s stock fell 13 cents and they attributing this fall to the removal of “Action Alley”.
Walmart recently made the decision to put the specially priced pallets back into some of their US stores in hopes that customers respond to the great deals and sales go up.
Collective Bias sent out a team of shoppers to check out “Action Alley” and give their thoughts on the change.
Kim Janacko from Crafty Mama of Four said, “While I was there this time I noticed they started putting pallets of stuff in the center aisles. I like that they are showcasing great items at great prices…but, it creates a problem with the traffic flow in the aisles. I’d much rather see the items on an end cap and keep the center aisle free.”
On the other hand, Dawn Camp from My Home Sweet Home noticed the large, colorful back to school items and looking at her pictures, I’m noticing the unbelievable prices!
Will this move be what Walmart needs to revive sales? Is Action Alley the answer? We shall have to wait and see.
source: Business Week