We are welcoming two more members to our Collective Bias team. Tom will be joining us in Southfield, MI as the Senior Account Director and Lisa will be joining us here in Bentonville as a  [read more →]

Many times, marketers decide where to put marketing dollars based on what results they can immediately see.  5 million impressions from a Billboard?  10 million from TV?  8 million impressions from Twitter?  Traditional approaches try  [read more →]

Helen started her parenting blog in January 2012 so she didn’t go mad after giving up a business analyst job to look after her two kids. Ever since then, she has been trying to  [read more →]

App Review Series: This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored  [read more →]

Ashley is the author of Crunchy Frugalista, a green lifestyle blog that looks to inspire moms everywhere. Whether it’s DIY, crafts, recipes, or just craziness that comes with being a mom, you can find  [read more →]

Crystal Putnam, Senior Director, Business Development. 
Crystal graduated from Southern Arkansas University with a Bachelors in  [read more →]

App Review Series: This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored posts, but  [read more →]

Adele Jarrett-Kerr is a Trinidadian mother and writer living in Bristol, in the UK. Circus Queen is an exploration of her journey as both those things. She’s also a breastfeeding support volunteer. She feels  [read more →]

Although the title is Type-A Parent, the conference was so much more than just blogging as a parent. Collective Bias was one of the many  [read more →]

Shannon Gosney is the author of The Mommy-Files, a national blog with a loyal following. She has a Bachelor’s Degree in Marriage, Family, and Human Development with a Minor in Business Management, as well  [read more →]

We are welcoming two more members to our Collective Bias team. Erin will be joining us here in Bentonville as a Senior Account Manager and Kim will be working in our San Francisco office as an Account  [read more →]

Every morning I wake up, put on my three-piece suit and make the trek to Bentonville.  Upon arrival at 201 S. Main, I enter the office, take a seat at my cubicle, and  [read more →]

App Review Series: This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored posts, but  [read more →]

Sheri is joining Collective Bias  with 12+ years of Walmart shopper marketing experience. She is experienced in selling over 100 CPG companies to include top hitters such as Nestle, ConAgra and  [read more →]

There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of  [read more →]

The goal of marketing for the past 69 years has been pretty simple.  Sell more stuff by getting the right message to the right consumer at the right time. My grad school marketing classes at  [read more →]

Taking a break from packing up our house, I was driving to Firehouse Subs to pick up dinner.  My phone rang, and John Andrews asked if I’d like to  [read more →]

Bex is a mummy to two under two, an unplanned pregnancy has turned her life into a whole other kind of adventure and one that she wouldn’t change for the world.

What has been your  [read more →]

According to Brandwatch by Nielsen, Americans are spending  [read more →]

It’s Sunday morning, sort of a secret time for me.  I wake up early, brew a cup of joe and have every intention of walking out to the end of my driveway  and picking up  [read more →]

App Review Series: This series is written by members of Social Fabric to educate other members about new apps, how to use them, and their opinions about the apps. These are not sponsored posts, but  [read more →]

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About a decade ago, I was at a party and met a vibrant, funny, kind woman named Allison. She was in training to walk her first marathon and her enthusiasm won me  [read more →]

In elementary school Earth Day was commemorated every year with an appearance of recycling bins in the cafeteria and a few educational cartoons shown in homeroom. “Reduce, Reuse, and Recycle” was  [read more →]

We are very excited to announce the UK SoFab Twitter Party to welcome all the FABULOUS new UK bloggers we have recently accepted into the community! This is a growing  [read more →]